Campaign Marketer

This is a remote role based anywhere within the UK or one of our European countries of operation. You must be a permanent resident of that country and legally authorised to work there.

Our Company

Autovista Group, part of J.D. Power, provides trusted pricing and specification insights for Europe’s automotive decision makers. We have a presence in over 20 countries across Europe and Australia. We focus on the provision of automotive data, insight and intelligence to the automotive sector, offering products and solutions for every stage of a vehicles lifecycle. Deploying our experts’ skills, our depth in data, analytical precision and geographical reach, we are shaping the future of global mobility together with our clients.

The Department

We are a powerful, energetic, and passionate marketing team. Results driven, impact focussed, we set ourselves the highest standards. Our amazing people and high-performance culture are driven by our core company values. Autovista Group has a customer-reach across Europe, Australia and is growing on a global scale. Our team focusses on local brands (Autovista, Eurotax, EV Volumes, Glass’s, Rødboka and Schwacke) and Autovista24 that spans all our territories.

We’re a team of 15+ marketers based across Europe. Our four focus areas are Campaigns, Content, Customer Experience and Performance & Analytics. We have a shared purpose, strategy and plan that ensures we directly impact revenue growth, and we have fun doing so.  As a campaign marketer, you will be a hardworking and resourceful team player with a positive can-do attitude. Our team is ambitious and focused on high-growth targets.

As marketers, we’re here to drive top-line growth through delivering qualified leads to sales that convert to revenue. We do this through a customer and digital-first approach, sharing high-impact, relevant and engaging content marketing across the buyer journey and our digital channels. We innovate every day. We tell stories and share messages that get people’s attention, drive action, and deliver revenue.

The Role

As part of our Campaigns team, you will devise multi-channel marketing campaigns with the aim of acquiring and retaining customers. You’ll manage the implementation of marketing campaigns, focus on analytics and KPIs and give ideas as to how to keep on improving campaign results.

 You’ll work closely with marketers in our content, and performance and analytics teams. For new business, our focus is on delivering qualified leads that our fantastic colleagues in sales convert to revenue. We're focused on growing revenue across our Enterprise and Key Accounts and do this through targeted campaign activity - using automation where possible based on behaviour and interactions - to feed the right messages at the right time, via the right channel. This role is results-driven; you will be targeting key roles within our customer segments. Engagement stats will be key but leads that convert to revenue will be your goal.

You’ll also focus on driving usage and renewal uplifts across our existing customer base as well as opportunities to drives cross-sell and up-sell. Your campaigns will engage customers, with action-driven marketing that drives product usage, reinforces the value in buying our products, and grows their relationship with us.

The Candidate

We are looking for someone who is commercially aware, you will know your revenue target and the volume of deals, opportunities, qualified leads and leads required to deliver the revenue. Someone focus on data strategy and on leading generation that converts. You will work with Sales and our Performance & Analytics team, closely monitoring the success of your marketing programme. You will analyse data and draw insight that will drive your decisions and how you continually improve your campaigns. Your are aware of GDPR and local e-privacy laws, ensuring compliance through your lead generation efforts in an opt-in world and understand the GDPR landscape across Europe. Ensure your content marketing strategy is customer-problem focused. You’ll have the support of our marketing tools and teams to ensure we get the best search results, landing page conversions, website, and social engagement from the right audience. You will work alongside retention and customer experience teams to ensure customer lifecycle activities, usage driving efforts and product enhancements are clearly communicated to the customer base and all teams are aligned on messaging and scheduling.

If this sounds like you, Apply Now!

The Benefits

We have a range of excellent group wide benefits like our fully flexible working policy, a wellbeing allowance aimed at alleviating some of the additional expenditure when working from home, reimbursements for your home workstation, a group bonus scheme, mental and physical wellbeing support including anything from eye care vouchers to online guidance on sleep, fitness, nutrition, stress awareness and more. We also want to see you develop and grow in your career and our learning and development tea, run year round courses to support this.

Autovista Group is a Fully Flexible organisation. Our goal is for our people to feel free to work where, when and how they choose, within their country of employment, to enable colleagues to balance their personal interests with their work commitments and deliverables, to support a happier and healthier way of life. Performance will be judged on output and colleagues will be trusted to manage their working time effectively to meet work deadlines and goals whilst ensuring their wellbeing is prioritised.