Director, Lifecycle Marketing

Are you who we're looking for?

We are looking for a Director, Lifecycle Marketing who is ready to take the lead on building, executing, and optimizing lifecycle strategies for Clair’s products. In this role, you will drive end-to-end customer engagement and retention initiatives across multiple channels, using our lifecycle marketing software, Braze. You’ll have the autonomy to own two products within Clair’s suite and will work cross-functionally with Product, Design, Data, and Customer Support to design journeys that foster loyalty, increase engagement, and support product growth. Lifecycle Marketing has a unique impact on Clair given the fact that it is one of our only means of communication with our users, given we are an embedded product. Note, this is an autonomous director role as an individual contributor. While there will be opportunity to hire a team at some point in the future, we are expecting this individual to take on strategy and campaign creation via Braze, with some support copywriters and design.

What will you do at Clair?

• Own the Strategy: Develop and lead lifecycle marketing strategies for two core products, focusing on customer onboarding, engagement, retention, and reactivation.
• Campaign Development & Execution: Design, implement, and analyze automated multi-channel campaigns (email, SMS, push notifications) to drive product engagement and meet business goals.
• Braze Expertise: Utilize Braze to independently manage and optimize customer journeys, segmentation, and personalized messaging. Ensure best practices for lifecycle marketing within Braze are followed and continually optimized.
• Data-Driven Insights: Analyze customer behavior and campaign data hand in hand with our data analytics team, to understand key drivers of engagement and retention. Use insights to optimize and iterate on lifecycle strategies, reporting on key metrics to stakeholders.
• Segmentation & Personalization: Create and refine customer segments to deliver targeted, relevant, and personalized messaging throughout the customer journey.
• Cross-Functional Collaboration: Work closely with Product, Design, Data, and Customer Support teams to align lifecycle marketing initiatives with broader business objectives and product launches.
• Experimentation: Lead A/B testing and multivariate experiments to continuously improve campaign performance, message relevance, and customer engagement.
• Customer Advocacy: Act as a champion for the customer, identifying and addressing pain points within the lifecycle to foster loyalty and advocacy.

Qualifications

• Experience: 5-7+ years of experience in lifecycle or retention marketing, preferably in a fintech, SaaS, or B2C company.
• Braze Proficiency: Demonstrated expertise with Braze, including email production and coding, campaign management, automation, segmentation, and reporting.
• Autonomous Execution: Proven ability to independently manage multiple products, develop strategy, and execute campaigns with limited oversight.
• Analytical Skills: Strong proficiency in data analysis and experience with reporting tools. Able to interpret complex data to make informed marketing decisions.
• Customer-Centric Mindset: Deep understanding of customer journey mapping and experience developing customer-centric lifecycle strategies.
• Project Management: Strong project management skills, with the ability to manage timelines, prioritize tasks, and lead cross-functional projects.
• Testing & Optimization: Experience with A/B testing, multivariate testing, and familiarity with statistical methods for campaign optimization.
• Collaboration: Excellent interpersonal and communication skills, with a collaborative mindset and ability to work across multiple departments.

Additional Details

Location: This is a hybrid position based out of New York City, you will be expected to come into the office three days a week.

Compensation: The annual base salary for this role is $162,400 - $172,400. The actual base pay within these ranges depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. The base pay range is subject to change and may be modified in the future.