Performance & Creative Insights Manager

As a Performance & Creative Insights Manager, you will play a pivotal role in shaping and leading media buying strategies for our clients. Your primary focus is on maximizing campaign performance, providing strategic insights, and mentoring junior team members. This role requires exceptional analytical skills, deep knowledge of media buying platforms, and a strong ability to communicate with clients and internal stakeholders. Creative analysis is a fundamental key to our process. Fluency in English is required.

What you'll do:

Campaign Planning & Strategy:

• Design Comprehensive Media Strategies: Conduct advanced research on target audiences, market trends, and competitors to develop comprehensive media strategies that align with clients' business goals.
• Plan and Lead Media Campaigns: Work closely with clients and senior management to understand campaign goals and budget constraints, designing media plans that achieve optimal results.
• Audit and Improve Client Campaigns: Regularly assess client campaigns for performance, compliance, and strategic alignment. Implement or recommend improvements as necessary.

Media Buying & Execution:

• Execute Media Buys: Implement media buys for large budgets and complex campaigns according to approved plans, ensuring accuracy and timeliness across various channels.
• Supervise Media Buys: Assist in overseeing the execution of media buys of Associate Media Buyer & Insights Managers and Media Buyer & Insights Managers according to approved plans, ensuring accuracy and efficiency across multiple channels.
• Monitor and Evaluate Campaign Performance: Evaluate campaign performance metrics such as impressions, clicks, conversions, and ROI. Identify trends and opportunities for optimization.
• Lead Media Campaign Optimization: Drive strategic improvements in media campaigns based on data insights. Adjust targeting, messaging, and placements to maximize results. Oversee media budgets and forecasts, ensuring optimal allocation of funds and monitoring financial performance.

Reporting & Insights:

• Deliver Strategic Reporting and Insights: Prepare comprehensive reports and presentations for clients and senior management. Provide strategic insights and actionable recommendations for future campaigns.
• Visualize Data Effectively: Create high-level decks and reports that clearly communicate performance results and strategic insights.
•  Best Practices: you effectively communicate platform and channel capabilities, limitations and best practices internally and externally, setting realistic expectations and tailoring strategies accordingly. Help ensure adoption across the Media Buying & Insights Department.

Relationships:

• Collaborate with Senior Cross-Functional Teams: Work closely with senior-level creative, marketing, and analytics teams to align media buying strategies with broader business objectives.
• Build and Maintain Strategic Media Relationships: Cultivate strong relationships with media vendors and advertising platforms, securing advantageous terms and premium inventory.

Expertise:

• Drive Thought Leadership: Establish thought leadership in media buying, insights, and advertising by sharing innovative ideas and insights and creating POVs.
• Stay Ahead with Industry Trends: Continuously monitor emerging technologies, industry trends, and best practices to enhance campaign effectiveness.
• Subject Matter Expert: You are considered a subject matter expert in at least one media channel (ex. Search, Social, Programmatic) and/or platform (ex. Meta, Google, Basis), with in-depth knowledge of its role within a marketing and media strategy, and can help develop and disseminate best practices and standards for success.
• Channel/Platform Expertise: Are capable of executing media buys in multiple channels.

You have:

• 4+ years of media strategy development, media planning and negotiating in agencies and/or brand environments.
• Experience in Meta Ads, Tik Tok Ads and Google Ads (Search, Display, YouTube, Shopping, Performance Max). 
• Exceptional presentation and communication skills in English, and the ability to distill and analyze reporting and data into compelling insights and actionable strategies for clients
• Deep expertise in leading $300,000+ media campaigns with a focus on driving revenue and customer acquisition for DTC brands using paid performance.
• Direct response experience with full comprehension of business goals, CPA-orientated results, ROAS best practices; past experience and deep understanding of the e-commerce environment.
• Passionate about creative optimization and insights finding.
• Programmatic and app campaigns experience is desired. 

You are:

• Detail-oriented: You pay attention to details and are comfortable making sure things are just right.
• Process-oriented and organized: Winging it drives you crazy. You strive to have repeatable and streamlined ways to get things done.
• Reliable: You deliver on time and can be counted on.
• Comfortable with uncertainty and ambiguity: We are a startup. The future isn’t clear and you are excited to create it. Things change and that’s ok.
• Good communicator: You listen carefully and excel at written communication. You are comfortable interacting with others internally and externally.
• Kind: You care about others’ feelings and do your best to be constructive.
• Team-focused: You want to win and understand that can’t happen without others.
• Curious: You are looking to become an expert. This motivates you to learn and try new challenges.

What we offer:

• A hyper-growth startup environment where your work has a real impact on the company.
• Consistent clarity and context from management, who are accessible to everyone.
• 100% remote work, collaborating with a talented team distributed across the globe. 
• Competitive salary 
• Unlimited paid time off