Associate Manager - Digital Marketing (Social Ads)

Job Title: Assistant Manager - Digital Marketing (Social Ads)

Location: Remote & “1-2 weeks” WFO every 3 months | candidates based in Hyderabad preferred.

Position Type: Full-time

About the Role: We are seeking a dynamic and experienced Assistant Manager of Digital Marketing to lead our customer’s social ad campaigns,while managing a team of 10-15 members. The candidate should have extensive experience in Social media Platform & Paid Marketing in the US market.

Key Responsibilities:

• Social Media Ad Management: Strategize, execute, and oversee paid social media campaigns across platforms such as Facebook, Instagram & Google Ads to drive engagement, brand visibility, and conversions.
• Hashtag Strategy: Leverage and optimize hashtag usage across social media platforms to increase reach and engagement.
• Team Leadership: Manage, mentor, and motivate a team of 10-15 members, setting clear performance goals, offering feedback, and fostering professional growth.
• Campaign Analysis & Reporting: Analyze campaign performance metrics, prepare detailed reports, and provide insights for ongoing optimization to maximize ROI.
• Market Awareness: Stay informed on the latest trends in digital marketing, platform updates, competitor activities, and US market shifts.
• Collaboration Mindset: Work closely with cross-functional teams, including SEO team, designers, and developers, to ensure consistent messaging and brand alignment across digital channels.
• Process Improvement Initiatives: Identify opportunities to streamline workflows, improve processes, and enhance team efficiency to drive better results.

Requirements:

• Experience: Minimum of job experience of 7+ years with the latest 5+ years in social ads of experience in digital marketing and the recent 2+ years handling campaigns for the US market. Proven experience in managing a team of 10+ members.
• Educational Background: Bachelor’s degree in Marketing, Business, Digital Media, Mass Communication, Journalism or a related field preferred.
• Skills:
  • Expertise in social media ad platforms (e.g., Facebook Ads Manager, Instagram Ads, Google Ad Manager).
  • Copywriting specialist.
  • Proficient in hashtag strategy and content optimization.
  • Proven leadership and team management skills, with experience in developing and managing high-performing teams.
  • Data-driven mindset with working knowledge in ad analytics to interpret metrics and optimize campaigns.
  • Up-to-date knowledge of digital marketing trends and US market-specific dynamics.
• Soft Skills: Excellent communication and interpersonal skills, strong leadership capabilities, and the ability to work effectively in a remote environment.
• Tech-Savvy: Proficient in digital collaboration tools (like Zoom, Slack, Google Workspace) and marketing tools.

What We Offer:

• Remote Work Flexibility: Work from anywhere in India.
• Leadership Growth: Opportunity to develop leadership skills in a growing digital marketing environment.
• Team-Oriented Culture: Join a supportive, innovative team that values creativity and collaboration.
• Professional Development: Opportunities for career growth and skill development within a fast-paced company.
• Exposure to the US market.