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AdWords Expert for Virtual Coworker (Home Based Part Time)

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Full Remote
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Offer summary

Key responsabilities:

  • Develop and manage PPC advertising strategies.
  • Conduct keyword research for optimal ROI.
  • Create compelling ad copy to increase CTR.
  • Manage bids and optimize return on ad spend.
  • Track campaign performance and communicate with clients.
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Virtual Coworker Scaleup https://virtualcoworker.com/
201 - 500 Employees
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Job description

As an AdWords Expert at Virtual Coworker, you will manage and optimize Pay-Per-Click (PPC) advertising campaigns on Google Ads (formerly Google AdWords). You will play a crucial role in the success of our online marketing efforts and the growth of our client's businesses. This position offers a unique opportunity to work in a fast-paced environment and contribute to the digital marketing strategies of our clients.

Responsibilities:

• Campaign Strategy: Develop, implement, and manage effective PPC advertising strategies on Google Ads to meet clients' objectives and KPIs.

• Keyword Research: Conduct thorough keyword research to identify high-performing and negative keywords, ensuring the best ROI.

• Ad Creation: Create compelling and relevant ad copy that maximizes click-through (CTR) and conversion rates.

• Bid Management: Monitor and adjust bids to optimize the cost-per-click (CPC) and maximize the return on ad spend (ROAS).

• A/B Testing: To continually improve performance, execute A/B tests on ad creatives, landing pages, and campaign settings.

• Quality Score Optimization: Work on improving Quality Scores to reduce CPC and increase ad rank. Budget Management: Set, allocate, and manage advertising budgets effectively to meet clients' goals.

• Ad Extensions: Utilize ad extensions to enhance ad visibility and improve ad quality.

• Analytics and Reporting: Regularly track and analyze campaign performance using tools such as Google Analytics. Generate reports and provide insights to clients.

• Client Communication: Maintain open and transparent communication with clients, discussing campaign progress, performance, and improvement recommendations.

• Stay Updated: Keep up-to-date with industry trends and Google Ads updates, and apply best practices to campaigns.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

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