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Sales and Marketing Data Operations Specialist

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Philippines

Offer summary

Qualifications:

Bachelor's degree in Business, Marketing, Data Science or related field., 2+ years in data operations, sales or marketing operations role., Advanced Excel skills including modeling., Understanding of CRM systems, especially Salesforce., Proficiency in data management and analysis..

Key responsabilities:

Support BDRs with targeted prospect list
Manage lists for accuracy and quality control
Create focused Ideal Customer Profile (ICP) lists
Oversee large-scale cross-functional list imports
Provide data analysis and reporting insights

Booth & Partners Large https://boothandpartners.com/

1001 - 5000 Employees

See more Booth & Partners offers

Job description

Job Summary

The Sales and Marketing Data Operations Specialist will play a crucial role in supporting the Sales, GTM operations, and marketing teams by taking ownership of data-related tasks to enhance lead quality, outreach accuracy, and appointment-setting efficiency. This role focuses on list management, data accuracy, CRM hygiene, and analysis, ensuring that sales and marketing teams can operate with optimal data and focus on revenue-generating activities.

This role will streamline lead generation and data accuracy, empowering BDRs and marketers to focus on targeted outreach and relationship-building. By managing data quality and CRM hygiene, the Sales and Marketing Data Operations Specialist will reduce time spent on manual data management, enhance the precision of targeted outreach, and provide actionable insights to drive pipeline growth.

Job Responsibilities

BDR List Support

Pull targeted prospect lists for the Business Development Representatives (BDRs) to enable more efficient appointment scheduling.
Evaluate the impact of list support on BDR appointment-setting success and adjust strategies accordingly.

List Cleaning and Quality Control

Clean and validate lists before they’re introduced to the CRM, ensuring accurate data for outreach and marketing efforts.
Manage data from sources like content syndication, sponsored webinars, and other events to provide timely, accurate lists for BDRs and marketing.

Targeted List Development

Drill down from Total Addressable Market (TAM) to identify and create a more focused Ideal Customer Profile (ICP) list.
Work closely with the marketing team to refine target audience profiles using key attributes like titles, revenue, and other segmentation criteria.

Bounce-Bank Scraping

Scrape and update contact information for outreach lists that have bounce-backs, reducing wasted outreach and improving data accuracy.

Salesforce Data Hygiene

Clean and manage duplicate contacts and accounts in Salesforce (SF) to ensure seamless data flow across sales and marketing activities.

Large List Imports

Manage and prepare large-scale cross-functional list imports, sometimes involving thousands of records, ensuring records are clean and formatted correctly before entering Salesforce.

Do Not Contact (DNC) List Management

Maintain and audit DNC lists monthly to ensure compliance and prevent outreach to restricted contacts.

Data Analysis and Reporting

Support Salesforce reporting for marketing and BRDs and provide insights on pipeline trends.

Conference Support

Manage the import, cleaning, and preparation of post-conference outreach lists, ensuring timely and accurate follow-up for lead nurturing.

Requirements

This person will be a passionate, hard-working professional with proven analytical, problem solving, strong critical thinking, and technical skills, with ability to work independently in a dynamic and fast paced environment
Bachelor’s degree in Business, Marketing, Data Science, or a related field.
2+ years of experience in a data operations, sales operations, or marketing operations role.
2+ years of advanced Excel usage including modeling required. Understanding of fundamental logic (IFs, ANDs, and ORs)
Strong understanding of CRM systems, particularly Salesforce, and data hygiene practices.
Proficiency in data management, analysis, and reporting.
Detail-oriented with strong organizational and communication skills.
Excellent written and verbal communication and listening skills along with the ability to effectively communicate with various audiences, such as fellow individual contributors, team managers, and executive leadership
Ability to effectively prioritize and manage recurring or ongoing tasks, one-off projects and on-demand request
Self-sufficient, forward and critical thinking, self-starting problem solver, and work with little direct supervision