Senior Events Specialist
Location: Remote, United Kingdom
Employment Type: Full-Time
Summary
Reporting to the Event Marketing Manager, Global Events and 3rd Party Sponsorships, the Sr. Specialist works across experiential marketing, customer marketing, field marketing, product marketing, strategic communications and GTM functions to drive the audience acquisition strategy while also planning, managing and overseeing the execution of the programs that generate brand awareness, demand for pipeline growth, acceleration, customer adoption, growth, retention and ARR success.
You will support the development of a centralized framework with local delivery across key workstream teams including digital strategy, demand generation, sponsorship strategy, lead generation, content strategy/ programming, creative, event management and technology.
Primary Duties and Responsibilities
- Support the global strategy, goals, and objectives for proprietary event and 3rd-party programs (i.e.: OneStream Connect, Gartner CFO conferences, OneStream Splash, OneStream Wave support) across all regions.
- Assist in the development and implementation of a centralized framework for digital strategy, demand generation, sales strategy, lead generation, campaign strategy, event programming, creative, event management and technology use.
- Effectively manage global budgets, timelines, and resource allocation across regions, including assisting the negotiation of all associated supplier contracts.
- Works with regional field marketing and sales leaders to define their local campaign adaptation and execution strategies.
- Defines and implements recommendations regarding how to most effectively engage prospects and customers within channels (e.g. cadence, frequency, etc.).
- Sets-up tracking and reporting according to the global campaign framework.
- Foster strong cross-functional collaboration and alignment in a matrixed model with regional teams, stakeholders, and agency partners.
- Partner with senior leadership in the planning, execution, and continuous improvement of large-scale events worldwide.
- Provide “on the ground” support, guidance, leadership and partnership to regional field marketing and GTM teams for key program responsibilities.
- Assist in the creation leadership reviews, post-event debriefs, program reviews, QBRs, and comprehensive reporting of metrics and KPIs to improve and report on impact of programs.
- Identify and implement best practices, innovations, and emerging trends in event marketing to improve the customer experience and business outcomes.
- Project manages the overall build and launch of regional assets in multiple Geos, including the development of test plans, leveraging automation for improvement ensuring best practice and efficiency for scalable processes.
Required Education and Experience
- 5+ years of experience in leading global event programs or field marketing roles, preferably in the B2B SaaS industry.
- A successful track record of implementing B2B marketing growth initiatives, campaign management and/or event management.
- Experience using data and metrics to drive improvementsand inform senior leadership.
- Experience driving direction, alignment and collaboration with global cross-functional teams, key stakeholders, and agency partners and the ability to manage vendor partnerships across global locations.
- Proven track record of managing global budgets and resource allocation.
- Familiarity with identifying and implementing best practices, innovations, and emerging trends in event marketing.
Preferred Education and Experience
- Proficiency in MS PowerPoint, Microsoft Office, Excel, HubSpot, Seismic, Salesforce strongly desired.
Knowledge, Skills, and Abilities
- Self-starter with exceptional organizational and time management abilities, keen attention to detail, and thinking steps ahead in the process.
- Collaborative team player with a positive attitude.
- Ability to thrive in a fast paced, highly collaborative and cross-functional team setting.
- Proven project management skills with the ability to manage complex, multi-regional projects concurrently.
- Excellent written and verbal communication skills.
- Attention to detail and a deep understanding of event marketing best practices, being able to solution.
- Passion for driving and executing B2B integrated, ROI-driven marketing, demand generation, campaigns and event marketing programs.
Who We Are
OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.
Why Join The OneStream Team
- Transparency around corporate structure, salary, and benefits
- Core value of customer success
- Variety of project work (not industry-specific)
- Strong culture and camaraderie
- Multiple training opportunities
All candidates must be legally authorized to work for any company in the country where this position is located without sponsorship.
OneStream is an Equal Opportunity Employer.
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