Digital Buying Specialist (Paid Social/SEM/Programmatic)

Job Location

Job Description

Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.  

We are working on an exciting and industry defining project to grow our Media Team in Poland.

Our Digital Buying Specialist role offers a unique opportunity to join this team and work on some of the biggest media budgets in Poland, building a legacy for our brands and organization. Our ambition is to bring media even closer to our consumers to maximize return and allow us to innovate in real time.  

This role is based in our Warsaw HQ.

As Digital Buying Specialist, you will:

• Be responsible for handling all main biddable media campaigns for Social, Video, YouTube Display, and eCommerce activities, ensuring end-to-end campaign management: from platform set-up to KPI tracking, including optimization.
• Lead digital media execution across a variety of programmatic and social advertising platforms.
• Analyze large data sets across various platforms to deliver actionable insights to media partners and business managers.
• Ensure quality in Digital campaigns’ executions (brand awareness and performance), lead end to end process & achieve briefed objectives.
• Analyze, track, and optimize campaigns on an ongoing basis. Measure the campaigns' performance. Proactively make strategic recommendations to meet campaign goals and improve performance.
• Bring innovative ideas about campaign's strategies and staying ahead of the competition by analyzing, keeping pace, and regularly detailing digital industry trends.
• Constantly look for efficiencies and ensure harmonies between digital vehicles.
• Work together with multifunctional team of Marketing Technologists, Digital Strategist, Planning Managers, and marketing teams.

Job Qualifications

You are right fit if you:

• Have experience with digital campaigns’ set up, optimization & reporting, in any of the following Meta, TikTok, YouTube, Google Search, Programmatic Display (DV360/TradeDesk/AdForm).
• Have Knowledge of software, equipment, and tools such as: Microsoft Office Package, Digital Platforms such as DSPs and DMPs management, digital media planning platforms management (such as Google Ads, Meta Business Manager or TikTok Ads), serving and tracking technologies (such as Flash Talking or Moat) and market digital platforms (such as GfK).
• Have previous experience working with Consumer-Packaged Goods’ companies (not a must).
• Know how to analyze data, identify data-driven insights, and translate them into actionable recommendations.
• Are accountable, independent, organized, curious, dedicated, analytical.
• Can communicate fluently in English. German skills are a plus.
• Possess minimum BA degree.
• Experience with Adserving & Audit Tools’ management (Flash talking, MOAT, Nielsen DAR) will be an asset.

Why Choose P&G for Your Career Journey:

🚀 Unmatched Growth Opportunities: As a vital part of our extensive organization and broader HR function, you'll have the chance to thrive within a large team and learn directly from our esteemed HR leaders. Benefit from our globally renowned learning programs and seize outstanding opportunities for career advancement, with diverse assignments and locations awaiting you.

💡 Competitive Recognition and Rewards: At P&G, your exceptional contributions and impact won't go unnoticed. Experience the P&G advantage and philosophy as you are competitively rewarded for your outstanding work. We believe in recognizing and celebrating success!

🌐 Innovative and Collaborative Work Culture: Join our dynamic and collaborative work culture that values innovation. Our Europe Talent Acquisition team is comprised of diverse and bright minds, working together to make a positive impact in every aspect of our work. Expect an environment where ideas flow freely, experiences are shared, and mutual support is a daily practice. And yes, we know how to have fun along the way!

🌈 Diversity and Inclusion at the Core: Contribute to a workplace that embraces diversity and inclusion as fundamental aspects of our culture. Your presence will help shape a work environment where every voice is heard and valued.

🌟 Empowerment and Ownership: Take the wheel and steer your career forward with full ownership of talent acquisition for your markets. At P&G, we not only listen to your ideas but encourage you to go BEYOND expectations and experiment. You're in the driving seat of your professional journey.

Join P&G and be part of a company that not only values your skills but also empowers you to reach new heights in your career. Your journey with us goes far BEYOND the ordinary – it's an adventure of growth, recognition, innovation, diversity, and empowerment. Apply now and let your career thrive with P&G!

Our benefits:

Unlock Your Full Potential with P&G's Comprehensive Total Rewards Package!

At P&G, we're dedicated to ensuring your success by prioritizing your wellbeing. Our Total Rewards package is tailored to support you in four key wellbeing areas, setting the stage for your professional growth and personal achievement.

Financial Wellbeing:

Join a company that values your contribution! At P&G, we offer competitive salaries benchmarked against industry leaders, ensuring we attract and retain top talent. Our benefits include an annual bonus, a robust retirement plan, P&G stock purchase plan, lunch card, life and disability insurance, childcare support, and recognition awards, including the prestigious CEO award.

Mental Wellbeing:

We understand the challenges of balancing personal and professional life. That's why we provide programs and benefits to enhance your mental resilience. Enjoy sabbatical leave, comprehensive health insurance, and access to employee assistance programs offering psychological, legal, and tax advice.

Physical Wellbeing:

Your health is our priority. P&G is committed to keeping you and your dependents healthy and productive. Benefit from medical care through LuxMed, a sports card, gym and fitness support in the office, vaccines, and regular health check-ups.

Work Life Wellbeing:

Experience a harmonious blend of work and personal life with our dedicated support. Enjoy a flexible work schedule, the option to work from home or abroad, paid time off for charity work, parental leave, and educational support.

Additionally, we offer the Flex Fund benefit – empowering you to craft a personalized benefits package tailored to your unique needs, priorities, and life stages. Whether you prioritize health and wellness or crave the perfect work-life balance, seize the freedom to select what truly matters to you.

Ready to shape the future with us? Apply now and be a driving force in the evolution of talent acquisition at P&G!

Interested to know how the recruitment process looks like? Watch this video to learn more!

 https://www.youtube.com/watch?v=0bicvbpy0gI

Job Schedule

Job Number

Job Segmentation