Marketing Operations Specialist

✨ Learn what to anticipate from our process before you apply via this video✨

Hi there,

I’m Mafalda, the Global Marketing Operations Manager. We’re a fast-growing HR tech startup that helps teams make better hiring decisions faster and bias-free.

Over the past years, we’ve experienced tremendous growth. More than 10,000 companies have replaced CVs with our assessments to screen candidates in an unbiased and data-driven way.

As we scale our efforts in 2024 and beyond, we’re looking for a Marketing Operations Specialist who’s passionate about high growth and helping people land dream jobs.

➡️ 🎥 Watch the below video to find out a little more about our hiring process!

What’s in it for you?

• Helping shape a SaaS HR Tech startup in all things hiring and talent acquisition
• You get to contribute to our hiring philosophy and help shape our future
• Fully remote position with highly motivated, and values aligned colleagues from around the world
• Compensation range between €44,000-€55,000 per annum + stock options
• Flexible hours and asynchronous environment
• Paid parental leave
• Remote working budget: €1,000 per year (pro-rata based on your start date)
• Learning & development budget: 3.5% of base compensation

The job in a nutshell

As a Marketing Operations Specialist, you are a key member of our Go-to-Market (GTM) team, playing a crucial role in defining and executing the operational backbone that drives our go-to-market success. You will not only manage workflows and oversee the marketing tech stack but also co-own the strategy that ensures our pipeline is optimized for efficiency and scalability. This includes making critical decisions on how we measure and distribute leads, select tools, and integrate systems to support our growth goals.

You’ll work within the Marketing and GTM team, alongside subject matter experts in Revenue Operations and GTM Analytics, as well as cross-functionally with various teams, including Sales and Customer Success, to ensure our data handling and lead routing processes are aligned.

Additionally, you’ll be the gatekeeper of our email marketing strategy, overseeing who receives our communications, when they’re sent, and ensuring that all campaigns align with our overall marketing objectives. While other team members will handle the content creation, you will ensure that our email strategy is executed flawlessly.

Beyond your operational responsibilities, you will champion continuous improvement initiatives to enhance efficiency and effectiveness in our marketing operations and inform the Marketing Strategy. Positioned at the forefront of operational advancements in Marketing, you have a unique opportunity to shape the future of marketing operations, making a substantial impact on the growth and success of our organization.

You’ll spend time on the following

• Co-owning the strategy for setting up and optimizing HubSpot workflows to ensure an efficient and scalable pipeline
• Building and managing distribution and email lists, and executing email marketing campaigns, ensuring they align with our broader marketing strategy
• Standardizing and streamlining the planning, execution, and measurement of marketing campaigns, including managing timelines and ensuring delivery within budget
• Overseeing and optimizing the marketing tech stack, making strategic decisions about tool selection and ensuring best practices are followed
• Integrating marketing systems to enable seamless data flow, advanced capabilities like personalization, and comprehensive attribution across the marketing funnel
• Working cross-functionally with Marketing, Sales, and Customer Success teams to ensure an aligned approach to data handling, lead routing, and overall operational efficiency
• Continuously assessing and refining marketing tools, processes, and systems to improve efficiency and effectiveness, with a focus on innovation and scalability
• Ensuring compliance with relevant regulations, including data privacy laws and advertising standards.
• Identifying and mitigating risks related to marketing activities, such as data breaches or regulatory non-compliance

Here's what we are looking for

• You are inspired by our mission to place 1 billion people in dream jobs
• You are fully aligned with our behaviors
• You have outstanding organizational skills and excellent English written and communication skills
• You have great time and project management skills, including prioritizing and scheduling
• You are proficient in setting up and managing workflows, particularly in HubSpot
• You have excellent communication skills to effectively collaborate with internal and external stakeholders remotely and asynchronously
• You are tech-savvy and eager to continuously learn about new developments, especially around marketing operations tools and techniques
• You have a strategic mindset to contribute to the development and implementation of marketing operations strategies
• You are comfortable with data-driven decision-making and utilizing analytics for continuous improvement
• You are comfortable with the ambiguity and pace of iteration of an early-stage startup

Bonus points if…

• You have experience in system integration and data flow management across multiple marketing platforms
• You have a deep understanding of regulatory compliance, particularly in data privacy
• You have strong analytical skills and experience in running and analyzing marketing campaigns

About TestGorilla

At TestGorilla, we envision a world where everyone has their dream job. To achieve that, employers and employees need to have the right information about each other.

We started in 2020 by building a screening platform that enables employers to evaluate candidates in the skills that matter most for success in a role. Our product replaces subjective, incomplete, and often inflated CVs with objective, reliable, and fair test results measuring aptitude, practical job skills, culture add, and motivation.

Improving and expanding this platform is our core focus at the moment, but it’s only the beginning of our journey to get everyone their dream job. Over time, we will launch more products that support this mission.

In 2022, we secured $70m in Series A funding, co-led by the venture capital firms Atomico and Balderton Capital. The funding brings the company’s total investment to $80m following previous investments from Notion, Partech, and CapitalT. Chances are you’re familiar with some of our biggest customers, like the UK’s National Health Service, 3M, Sony, Oracle, PepsiCo, Bain & Company, and Deloitte.

We work remotely, spread across the Americas, Europe, Asia, and Africa.

Interested?

We don’t offer rainbow glitter unicorns or dog-friendly offices (we literally don’t have an office), but we do offer real people, solid core values, and a product meant to give everyone a fair, unbiased chance at their dream jobs.

Here at TestGorilla, we do as we say. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free.

So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product!

We encourage diverse applicants from a myriad of educational, work, and personal backgrounds to apply. We are a parent-friendly/caregiver-friendly employer who recognizes the importance of having a great life outside of work.

If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.