Senior Marketing Manager, B2B

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

The Senior Marketing Manager is responsible for developing strategic marketing initiatives to attract, engage, and retain financial services professionals and working across teams to execute. This person should be an expert in the market and our target audiences, and possesses a deep understanding of the financial services educational landscape. We are looking for a customer focused team member with strong strategy and communication skills. 

Primary Responsibilities Include:

• Develop and leverage deep business understanding and strong relationships with key internal stakeholders, partnering with Product, Sales, and Marketing leaders.

• Develop compelling solution positioning that aligns with buyer personas and highlights value propositions that are competitively differentiated.

• Provide marketing support for strategic partnerships, and other key initiatives for the channel; creation of sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, proposal templates, and case studies that help our Corporate Sales team create and close pipeline.

• Develop and implement forward thinking, out-of-the-box ideas to increase market share 

• Understanding student needs in their educational journey; from exams to career advancement as well as the needs of the educators and administrators supporting students on that journey

• Collaborate with the content marketing team to leverage demand gen best practices to create a rich marketing-sourced sales pipeline, apply effective lead nurture strategies, and deliver high conversion to sales.

• Support the marketing vision for the brand, including brand positioning, key differentiators and customer engagement strategies

• Being the go-to marketing expert for external competitive offerings 

• Responsible for KPIs/goals for contact engagement, lead generation, lead qualification and other initiatives in collaboration with marketing channel owners

Minimum Requirements:

• 5+ years of marketing experience with a focus on B2B strategies

• In depth knowledge of the post-secondary educational landscape

• Experience marketing to specific segments including students, gatekeepers and community organizations

• Analytical skills, able to interpret multiple data sets to identify trends

• Bachelor's Degree required 

• Strong experience with email marketing techniques and technologies. Prior experience with Salesforce preferred. 

• Strong proficiency with MS Word, Excel, PP

• Strong written and verbal skills including ability to synthesize concepts and develop content

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

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For full-time positions, Kaplan has two Salary Grades, this position is a Salary Grade B: $64,000 - $202,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

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At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.