Performance Marketing Manager

About Linqto

Linqto is a leading investment platform that provides accredited investors with access to pre-IPO opportunities and private market investments. We are a dynamic, fast-paced company focused on innovation, personalization, and delivering engaging investment experiences to our community. Our goal is to democratize access to private markets while empowering investors with the tools and information they need to succeed.

Role Overview

As the Performance Marketing Manager, you will lead our global paid media campaigns with a primary focus on Google Ads and Paid Social platforms, such as Facebook, Instagram, Twitter/X, Reddit, YouTube, and TikTok. You will be responsible for developing and optimizing campaigns that drive customer acquisition and revenue growth. Working closely with cross-functional teams, you’ll also integrate insights from organic social, SEO, and additional digital channels for a comprehensive marketing strategy.

Responsibilities

• Campaign Strategy and Execution: Develop, implement, and manage global marketing campaigns across paid Google and paid social channels (e.g., TikTok, YouTube, Meta, Reddit, Twitter/X).
• Testing & Optimization: Drive A/B testing, landing page optimization, and multivariate testing to improve key performance indicators (KPIs).
• KPI Monitoring & Analysis: Track and analyze KPIs for acquisition channels to optimize campaigns and launch new initiatives based on data insights.
• Asset & Performance Reporting: Ensure accurate and timely campaign asset uploading, report on creative performance, and share learnings with the team.
• Data Analysis & Budget Management: Gather insights (ROI, ROAS, CPA, CTR, conversion volume) for budget pacing and strategic adjustments; manage and report on budget performance.
• Audience Targeting & Segmentation: Own digital advertising targeting, with a focus on persona-based segmentation tailored to product needs.
• Compliance & Standards: Maintain legal advertising standards, ensuring all creatives undergo legal review.
• Strategy & Trend Identification: Identify trends to expand advertising across platforms and develop platform-specific optimization strategies to meet/exceed KPIs.
• Cross-Functional Collaboration: Work with teams across SEO, content, and social to ensure cohesive marketing efforts.
• B2C Marketing Strategy: Apply B2C experience to create resonant, audience-targeted campaigns.
• Stay Current: Keep up with industry trends and emerging technologies to ensure a competitive edge.

Qualifications

• Experience: 5+ years of experience managing paid media campaigns; agency experience is a plus.
• Expertise: Proficiency in paid media channels (e.g., paid social, display, search, shopping, discovery, retargeting).
• Technical Skills: Skilled in Google Ads, Facebook Ads, Google Analytics/GA4; familiarity with Tableau, ThoughtSpot, or other data visualization tools is a plus.
• Analytical & Strategic Skills: Strong ability to analyze marketing metrics and KPIs, with demonstrated skill in data-driven decision-making.
• Fast-Paced Adaptability: Ability to excel in a startup environment, with organizational skills to manage multiple projects and meet deadlines.
• Marketing Knowledge: Understanding of CRM strategies, media planning, social media execution, programmatic buying, and digital placements.
• Traditional Media Understanding (Bonus): Knowledge of print, radio, outdoor, and TV is a plus.
• Advanced Software Skills: Proficient in Excel, PowerPoint, and Google Suite products.

To Succeed in This Role, You Should Be:

• Adaptable and Resilient: Agile, able to stay calm under pressure and adapt quickly to change.
• Data-Driven: Skilled in using metrics and analytics to drive continuous improvement.
• Organized & Detail-Oriented: Capable of balancing multiple projects with a keen eye for detail.
• Proactive Problem Solver: Strong analytical and problem-solving abilities, with resourcefulness to work independently.
• Effective Communicator: Excellent communication and teamwork skills, able to quickly adapt to new tools, workflows, and client requests.
• Quick Learner: Eager to learn and able to communicate complex subjects effectively.

Why Join Us?

• Impact: Play a pivotal role in our growth with initiatives that directly impact business goals.
• Learning & Development: Opportunities for professional development to enhance your skills and knowledge.
• Collaborative Culture: Join a team that values creativity, collaboration, and continuous improvement.

Our team holds a common value to championing one another's talents to drive thoughtful solutions and operate using the principles of Cultural Humility. Learning is a lifelong process that requires self-awareness and self-critique, strong opinions loosely held, advocating and partnering with others.

Job Type: Full-Time, Remote

Compensation: $90K-$130k commensurate with experience.

Salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and proficiency for the role. The base salary is one component of Linqto’s total compensation package for employees. Other rewards and benefits include equity options, bonus programs, health, vision, dental, and disability insurance, life insurance, 401k, and paid time off.

Linqto does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Linqto.

Linqto is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.