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Head of Growth

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

South Africa

Offer summary

Qualifications:

2–4 years experience in growth role, Email marketing experience, preferably Klaviyo, Proficient with social media and automation tools, Strong content creation and messaging skills, Skilled in data analysis for optimizing campaigns.

Key responsabilities:

Develop and manage customer acquisition strategies
Identify and implement new marketing technologies
Expand marketing channels beyond existing platforms
Utilize Klaviyo for email/SMS campaigns and segmentation
Track and analyze performance metrics to improve campaigns

Talent Shore https://talent-shore.com

51 - 200 Employees

See more Talent Shore offers

Job description

MUST BE BASED IN SOUTH AFRICA

THIS IS A FULLY REMOTE ROLE

Job Title: Head of Growth

Location: Remote

Job Type: Full-Time

About the Opportunity:

Are you a dynamic growth marketer ready to take a brand to new heights? This is a unique opportunity to join a thriving competition platform as the first full-time hire, with the mission to drive customer acquisition, engagement, and retention across untapped marketing channels. Our platform has seen impressive growth, focusing on the gaming and hobbyist space with coveted prizes in Pokémon, Warhammer, tech, and more. The brand is ripe for strategic expansion, and we’re looking for a proactive and adaptable Head of Growth to take the lead and make this role their own.

What You’ll Do:

Lead Growth Initiatives: Develop, launch, and manage customer acquisition strategies to diversify traffic sources and drive organic growth.
Implement New Technologies: Identify cutting-edge tech to support marketing, automation, and analytics goals for increased efficiency and results.
Leverage Marketing Channels: Expand beyond existing Meta and IG platforms by introducing new channels, including TikTok and others.
Email Marketing & Automation: Utilize Klaviyo (or similar platforms) to develop email/SMS campaigns, customer segmentation, and lead nurturing.
Create & Oversee Content: Organize social media strategy and execute with internal/external teams for impactful brand presence.
Analyze & Optimize Performance: Track and interpret metrics to continuously improve campaigns, providing data-driven insights for maximum growth impact.

Requirements

Qualifications:

Experience: 2–4 years in a growth role within eCommerce or gaming, with a proven track record in customer acquisition and retention.
Email Marketing: Experience in Email Marketing (preferably Klaviyo, Active Campaign, Active campaign or similar) and other marketing automation platforms.
Digital Marketing Expertise: Proficient with social media platforms, especially TikTok, and experience with marketing automation tools (e.g., Klaviyo, Active Campaign).
Content Savvy: Strong communication skills with experience in content creation and messaging that captivates audiences.
Data-Driven Mindset: Skilled in data analysis to optimize campaigns and implement informed strategies.
Adaptable and Proactive: Excels in fast-paced environments with shifting priorities, capable of taking ownership and running with initiatives.
Communication: Excellent verbal and written communication.

Benefits

Why Join Us?

This is a pivotal role with endless potential for growth as our first full-time hire in the marketing function. You’ll work directly with the founders to shape the brand’s future, develop and implement marketing strategies, and be given the flexibility to make the role your own. For someone excited about gaming, tech, and a startup culture that values adaptability and initiative, this is the opportunity to leave a lasting impact.

Benefits: