Marketing Executive

ABOUT THE COMPANY

KIT-AR is redefining quality assurance in Industry 4.0, being at the forefront of the digitalisation of the manufacturing industry. Our tools enable manufacturing teams to reduce errors and waste, with a growing impact on workers’ skills, customers' revenues and global sustainability.
We are an award-winning B2B start-up company with a highly dynamic, international, and multidisciplinary team of experienced entrepreneurs engineers and technicians. Our team culture is a significant asset that provokes radical and rapid innovation and differentiating benefits like a cutting-edge platform focused on reducing the cost of poor quality in manufacturing.

Job Description:

As a Marketing Executive with us, you will play a crucial role in contributing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. You will be responsible for a range of marketing activities – digital and traditional, including branding, social media management, event planning, and website management.

What We’re Looking For – Who You Are

We are a growing, ambitious start-up with big plans. Like any start-up, we have dreams, but we also have a strong foundation to build a lasting and successful business. We believe in the potential of our people and are committed to helping you grow and thrive along with the company.

We're looking for someone who is passionate, dedicated, and excited by the idea of shaping the future with us. There will be challenges along the way, and we’ll ask for your best. But we also recognize that true success comes when people have the balance they need to stay energized and creative.

What You Can Expect:

• A dynamic, growth-oriented environment where your ideas matter, and you can make a real impact.
• Challenging, rewarding work that demands passion and commitment—but with the understanding that everyone needs time to recharge.
• Opportunities for growth as we scale up and succeed together.

Key Responsibilities:

Branding and Brand Strategy:

• Contribute and maintain the company's brand identity, ensuring consistency across all marketing materials and communication channels.
• Collaborate with the team to refine and evolve the brand strategy as the company grows.

Social Media Management:

• Create and manage content for various social media platforms (e.g., LinkedIn, X, Instagram) to engage our target audience and increase brand visibility.

• Monitor social media trends and competitor activity to identify opportunities and improve our social media presence.

Website Management:

• Work with the Kit-AR team, ensuring that content it is up-to-date, relevant, visually appealing, and provides a user-friendly experience.
• Collaborate with our web developers to implement necessary updates and improvements.

Content Creation:

• Produce high-quality content, including blog posts, articles, whitepapers, and multimedia content, to showcase our expertise, our product and the US.
• Develop a content calendar to maintain a consistent publishing schedule.
• Regular outreach/posts/content across all communication platforms

Analytics and Reporting:

• Monitor and analyse marketing performance metrics to measure the effectiveness of marketing campaigns and strategies.
• Provide regular reports and insights to inform decision-making and optimization.

Event Planning:

• Collaborate, coordinate, and execute both virtual and in-person events, including webinars, conferences, workshops, and product launches.
• Collaborate on all aspects of event logistics, from concept to post-event follow-up.

Internal Communications

• Manage the internal communications within Kit-AR to ensure all relevant company information is disseminated and understood by all colleagues.
• Actively support Senior Management in delivery of company announcements, events, away days etc.