This is a remote position.
Work Schedule: Monday to Friday, 9am - 6pm Melbourne(7:00 AM - 4:00 PM Manila Time) (flexible within client's business hours)
Role Overview:
We are seeking a dynamic and results-driven Marketing Manager to join our dental business team. This
pivotal role is designed for a professional who can develop, coordinate, and execute a comprehensive
marketing strategy aimed at increasing new patient numbers and attracting more cosmetic dental
patients. The Marketing Manager will work closely with our marketing assistant to implement multi-
channel marketing initiatives that drive revenue and enhance our brand presence.
Key Responsibilities:
1. Develop Marketing Strategy:
- Craft and implement a robust marketing strategy that aligns with business goals.
- Focus on increasing new patient numbers and attracting cosmetic dental patients.
2. Coordinate and Execute Marketing Plans:
- Oversee the execution of marketing strategies and plans.
- Work closely with the marketing assistant to ensure seamless implementation of campaigns.
3. Multi-Channel Marketing:
- Utilize various marketing channels (digital, social media, print, etc.) to reach target audiences.
- Ensure brand consistency across all channels.
4. Drive Revenue Growth:
- Create and execute compelling marketing campaigns that lead to increased patient numbers.
- Analyze campaign performance and adjust strategies to maximize results.
5. Project Coordination:
- Manage marketing projects from inception to completion.
- Develop and maintain a calendar of marketing events and ensure timely execution.
6. Automated Marketing Campaigns:
- Design and implement automated marketing and nurturing campaigns. Using software such as
podium.
- Use CRM tools and marketing automation platforms to streamline processes.
7. Performance Metrics:
- Set and monitor clear KPIs for marketing initiatives.
- Focus on metrics related to new patient acquisition and cosmetic dental services uptake.
8. Branding:
- Enhance brand awareness and reputation through strategic branding efforts.
- Ensure all marketing materials reflect the brand’s identity and values.
9. Collaboration:
- Work collaboratively with other departments to ensure cohesive marketing efforts.
- Engage with external partners and agencies as needed. Create accountability and expectation dealing
with our external SEO, google ads partners.
Ideal Candidate:
- Proven experience in multi-channel marketing and branding.
- Strong track record of driving marketing results and achieving revenue goals.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing automation tools and CRM systems.
- Creative and strategic thinker with the ability to innovate and improve marketing efforts.
- Excellent communication and interpersonal skills.
Key Performance Indicators (KPIs):
- Increase in new patient numbers.
- Growth in cosmetic dental patient segment.
- Successful execution of the marketing event calendar.
- Effective implementation of automated marketing campaigns.
- Achievement of revenue targets related to marketing activities.
Join our team and play a crucial role in transforming our marketing efforts to drive significant business
growth and patient engagement. If you are passionate about marketing and have a proven ability to
deliver results, we would love to hear from you.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Steady freelance job
