Marketing and Communications Manager

Overview:

The International Downtown Association (IDA) is looking for a Marketing and Communications Manager with 3-5 years of experience to join their team.  The Marketing and Communications Manager is responsible for planning and implementing the organization's member communications, marketing initiatives, social media and other digital activities, as well as managing the organization’s brand in order to raise awareness of the industry. The senior manager will fulfill communication, marketing and information service functions within the organization including managing the Inspired by IDA AI e-newsletters and promotional e-blasts; maintaining the website, social media channels and online virtual community; producing webinars; administering program marketing; supporting media relations and conducting other duties as assigned.

This hybrid role will be based out of the Washington, DC office 2 days a week, with 3 remote working days and is targeting an annual salary of $70,000-$75,000 based on experience.  

• Plans and implements marketing campaigns/programs for organization events, membership, sponsorship, research and other priorities around the globe.
• Upholds and manages the overall brand and builds long term brand equity.
• Responsible for maintenance and advancement of online content and overall value of IDA’s web assets and implements established integrated digital asset strategies.
• Develops and executes comprehensive marketing and communications strategies and plans that align with the organization’s goals.
• Writes compelling copy for various communication channels including website, social media and e-newsletter that resonates with target audiences and drives engagement / brand awareness.
• Responsible for creation, production and distribution of weekly e-newsletters and e-blasts.
• Interprets and analyzes digital analytics and data and shares insights, business intelligence, industry trends and recommendations to support marketing and communication efforts for all IDA departments.
• Responsible for webinar production including writing run of shows, creating PowerPoint slides and providing technical support.
• Supports media relations to raise awareness of the industry and its professionals.
• Supports all internal team members and departments following the organization’s mission and values while promoting the organizational culture.
• Works as part of the Communications & Marketing team to accomplish the organization and departmental goals.

Email Marketing
• Manages email marketing analytics/reporting and adjusts email marketing techniques based on data available.
• Plans, writes and edits high-quality copy, such as the “News from the Top” leadership column, that drives engagement and achieves communication objectives.
• Crafts content with appropriate tone, voice and brand for multiple segmented audiences.
• Responsible for campaigns/workflows/automated messaging campaigns.
• Responsible for up-to-date email list and planning/creating content in email marketing systems (Constant Contact and rasa.io).
• Fields requests from multiple stakeholders and manages editorial calendar to adhere to deadlines while balancing outgoing messaging.
• Research/tests new trends in email marketing.

Social Media
• Manages social media calendar including planning editorial content.
• Responsible for daily monitoring and engagement of each social media channel.
• Responsible for weekly content creation to include multiple platforms (X, LinkedIn, Facebook) and image/graphic creation.
• Responsible for social media campaigns for both internal and external audiences.
• Conducts advanced social media analytic reporting.
• Manages paid media campaigns to include geotargeting, job title targeting, budgeting, content/image selection.
• Manages live social media on-site during events. (filming, photography, content creation)
• Research/tests trends in social media.

Website
• Responsible for CMS software to update/build WordPress.
• Responsible for writing content for the web.
• Utilizes Google Analytics to produce appropriate reports and communicating metrics.

SECONDARY DUTIES:
• All other duties as assigned.

• Bachelor’s degree in communications, marketing or related field.
• 3-5 years strong marketing, social media, email marketing and website content writing, preferably with a trade association, membership organization or communications-related organization.
• Advanced writing, editing, interpersonal and verbal communication skills required.
• Strong understanding of social media platforms, online community building and digital analytics (Primarily Facebook, X, YouTube, LinkedIn, community forums and Google Analytics).
• Vast experience with and knowledge of software and online products including Microsoft Office 365 (SharePoint, Word, Excel, Outlook, PowerPoint).
• Graphic design skills are a plus (Adobe Suite: InDesign, Illustrator, Photoshop, Express).
• Strong capabilities of messaging that showcases IDA brand, tone and voice for a variety of mediums (social media, web, email, press releases, longform).
• Strong project management skills with ability to manage schedules and deadlines for ongoing initiatives for multiple internal and external stakeholders.
• Broad experience in Marketing and Communications principles for non-profit sector.
• Excellent customer service skills and standards. Courteous and professional communication.
• Strong problem-solving skills and attention to detail.
• Ability to leverage technology and organizational skills effectively.
• Ability to work independently, proactively, and collaboratively with other departments.
• Solid understanding, display of skill and knowledge of computer software and online products including Microsoft Office 365 (Word, Excel, Access, Outlook, PowerPoint); document management systems(SharePoint preferred); content management systems (WordPress preferred); e-mail marketing (Constant Contact); submission management software (Submittable); online meeting platforms (GoToWebinar, Zoom, Teams) and community engagement software (Higher Logic preferred).
• Strong capabilities in the use of all standard office equipment including computer, printer and all office equipment including the phone system.
• Seasonal intern support management.