Content Development and Scheduling:
• Create, schedule, and manage visually engaging and on-brand content across all the company’s social media platforms, including Instagram, LinkedIn, TikTok, YouTube, Facebook, and Skool.com.
• Develop short videos tailored for Reels, TikTok, and other platform-specific formats to maximize audience engagement.
Social and Email Engagement Program:
• Build and maintain a structured social media and email engagement program, driving brand awareness and user engagement through consistent interactions across all channels.
Content Calendar and Design Consistency:
• Create a well-organized content calendar, ensuring timely posts and aligned branding across all social media and email campaigns.
• Design custom graphics and illustrations to enhance posts, maintaining visual consistency and adhering to the company’s brand voice and style.
Community Engagement and Influencer Outreach:
• Lead community interactions by responding to follower messages, comments, and likes with a warm, professional tone.
• Actively reach out to influencers and related brands through direct messaging and collaborations to drive engagement and expand the company’s social community.
Campaign Execution and Tradeshow Support:
• Collaborate with the marketing team to plan and execute social media campaigns aligned with the company’s growth strategy.
Analytics, Reporting and Strategic Insights:
• Track and report on key social media performance metrics, including engagement rates, audience growth, and campaign effectiveness.
• Provide regular insights and strategic recommendations to optimize the company’s social media and engagement strategies.
Market and Trend Awareness:
• Stay up-to-date with social media trends, best practices, and platform changes.
• Identify innovative content ideas and engagement strategies to maintain the company’s relevance and appeal within target audiences.
Collaborative Alignment:
• Work closely with marketing and product teams to ensure social media content aligns with the company’s overall marketing strategy.
• Tailor designs and messages to resonate with target audiences, contributing to a cohesive brand experience across all channels.