Director of Demand Generation

Our Marketing team is expanding, and we’re excited to bring on a Director of Demand Generation to take ownership of developing and executing strategies that drive pipeline growth. In this role, you’ll work closely with the CMO and lead a skilled, high-potential team focused on engaging prospects at the earliest stages of their journey, creating a strong foundation for long-term success and sales impact.

In particular, you will:

• Lead strategic demand generation initiatives: Define, execute, and continuously optimize multi-channel marketing campaigns (including email, paid media, content syndication, webinars, and more) to drive brand awareness, lead acquisition, and sales pipeline growth.
• Optimize marketing automation systems: Oversee the selection, implementation, and optimization of a marketing automation platform (e.g., Marketo, HubSpot) to segment audiences, deliver personalized campaigns, automate lead scoring, and track performance through comprehensive data analysis and reporting.
• Develop targeted nurture programs: Create and manage end-to-end lead nurturing strategies to engage prospects, accelerate pipeline movement, and improve conversion and win rates, ensuring a seamless transition between marketing and sales.
• Develop process for multi-touch attribution: Partner with RevOps to design and implement a multi-touch attribution model, ensuring that marketing efforts are effectively measured and aligned with sales outcomes, facilitating data-driven decision-making.
• Align sales and marketing for revenue impact: Work closely with sales and marketing leadership to ensure alignment on lead quality, timely follow-up strategies, and continuous feedback loops that optimize pipeline velocity and drive toward shared revenue targets.
• Build and mentor a high-performing team: Develop, coach, and scale the Demand Generation team, fostering a culture of accountability, creativity and results-driven performance.

Why it’s great:

1. You'll have a direct impact on OfferFit’s revenue growth, leading a critical function that sits at the intersection of marketing, sales, and RevOps. This is a high-visibility role with the potential to shape the future of the company’s go-to-market strategies.
2. OfferFit is at the forefront of AI decisioning technology, providing a unique opportunity to work with cutting-edge solutions that are transforming the way businesses approach customer engagement and marketing.
3. You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement. 

Who's a fit?

• SaaS Extraordinaire: you’ve spent time in your driving demand and marketing SaaS products (MarTech or adjacent industries a plus)!
• Problem solver: you recognize patterns, synthesize information and come up with creative, simple, and practical solutions
• Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
• Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
• Clear communicator: you are able to express yourself clearly and persuasively, both in writing and speech
• Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes

Additional Requirements: 

• Up to 10-15% travel for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events
• Ability to primarily overlap with North America time zones
• Strong fluency in English, both written and verbal

The base salary range for this position in the United States is $197,000-$234,000 per year, plus eligibility for additional bonus ranging $29,000-$34,000; Eligibility for an additional end of year performance bonus, commissions (when applicable) and/or equity options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.  Please note that we adjust compensation for non–US countries using a relative cost of labor adjustment between the US and your country of residence.  Applicants should apply via OfferFit’s internal or external careers site.

Company Benefits and Perks

• Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
• 100% remote work environment with flexible hours 
• Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
• Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
• Ability to learn and develop from an experienced leadership team (ex-Amazon, McKinsey, BCG, and IBM, among others) who are focused on building a talented, diverse, and inclusive team
• Dedication to building a strong culture (e.g., team resource groups, weekly recognitions, major life event celebrations, mental health/sustainability days off, etc.)
• [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program