Director of Product Marketing

DIRECTOR OF PRODUCT MARKETING JOB OPPORTUNITY

Remote

Who We Are

Equal Opportunity Schools (EOS) is a mission-driven national non-profit organization that was founded in 2010. We leverage technology and the collective power of people to deliver one-of-a-kind student insights and school-specific action plans that help schools, districts, and states increase and sustain the enrollment of underserved and underrepresented students in rigorous college-and career-prep courses. Our product/process deliverables advance equitable participation, belonging, and success so that students may thrive in their postsecondary pursuits and life goals.

Our Impact

EOS has partnered with over 800 schools including 5 of the largest districts in the country and has empowered districts to enroll an additional 52,000 students of color and low-income students into advanced academic pathways.  Learn more about EOS by visiting our website: https://eoschools.org/.

Opportunity:

The Director of Product Marketing will play a critical role in helping Equal Opportunity Schools (EOS) to drive awareness and understanding of the organization's value proposition among district and school-level administrators and other focus audiences. You will use your demonstrated experience with positioning & messaging, go-to-market, content marketing and sales enablement to lead the development and execution of strategies that: 

• Deliver new customers
• Enhance retention 
• Boost brand/solution awareness and overall brand perception. 

Reporting to the VP of Marketing and Communications, you will help shape EOS’ brand identity, delivering impactful content, collateral, customer evidence and product marketing campaigns that contribute to the achievement of the organization’s annual financial/growth and brand objectives  

This role does not currently manage a team, and you will travel approximately 15 – 20% of your time. The salary range for this role is between $122,500 and $140,000 depending on your expertise and experience with similar roles.  

Responsibilities:

• Lead product positioning and messaging to support demand generation, content, development and go-to-market strategies
• Become an expert on our buyers, owning market research and marketing intelligence for the marketing function, building deep insight on our buyer personas and driving alignment on key audience segments across the organization. 
• Understand the competitive landscape, defining our competitors and how they are positioned. 
• Define and develop appropriate content, collateral and programs to grow awareness, educate the market and drive end-user engagements.

• Lead go-to-market planning, for product marketing initiatives across marketing channels, including managing internal meeting and communication rhythms with key stakeholders
• Develop and execute a robust content strategy that supports objectives across the buyer funnel, and supports multiple buyer personas and audience segments
• Develop strategies, tactics and messaging to support industry alliances
• Create and execute campaign plans that support EOS business growth objectives 
• Ensure consistent messaging and positioning across all communication channels, and support having a significant share of voice in the market. 
• Build and maintain relationships with key stakeholders, influencer relationships and industry conveners/associations 
• Manage a product marketing-specific budget  
• Translate research into digestible content funders want to read including blogs / articles, downloadable publications, video and other content
• Develop effective content across various platforms (blogs, videos, demo scripts, website contents, webinars, newsletters, etc.)
• Track and measure content effectiveness and adjust course as required

SUPPORT, INTEGRATE AND ENHANCE THE EFFECTIVENESS OF EOS’ EARNED AND CONTRIBUTED REVENUE TEAMS - 35% 

• Develop and execute go-to-market strategy, inclusive of branding and value prop that supports both sales teams
• Create and implement product-marketing, content and campaign strategies to generate qualified leads and drive customer interest in order to convert leads to clients and funders.
• Develop recurrent communications that support our communication goals with specific audiences
• Collaborate with demand generation team-mates to develop nurture campaigns to reengage lost partners for Partnership Development
• Collaborate with demand generation team-mates to develop nurture campaigns for new individual donors for Resource Development 
• Collaborate with marketing and sales to develop sales enablement programs — internal tools, external collateral and training programs that teach sales about the campaigns marketing is running, the problems we solve for buyers, and how to handle objections.

• Develop product marketing rhythm and calendar for org-wide communication
• Design playbooks and messaging toolkits
• Use Best practices & industry standards to operationalize product marketing and go-to-market work flow and work product 

Requirements/Skills:

• 8+ years of experience in the marketing function, particularly in the technology or education / education technology industry 
• 5+ years of results-oriented marketing experience spanning go-to-market, content strategy and supporting sales teams (experience in technology, education and edtech a bonus)
• Product marketing strategy, systems, and process development 
• Demand Generation support
• Digital and Customer Retention including developing programs to reduce churn
• Bachelor's Degree in marketing, public relations, communications or other related field
• Hands-on expertise in marketing databases & CRM tools - experience specifically with Pardot, Asana, Salesforce
• Proficiency in Microsoft Office Products and Google; familiarity with Google Analytics
• Strong written communications, problem solving, priority-setting and decision-making skills
• Experience in developing marketing strategy for direct sales, fundraising events and campaigns a bonus

Preferred Skills 

• Advanced Degree
• Experience with marketing SaaS, edtech or education services

If you have some but not of all the qualifications and are interested in the position, we encourage you to apply.

What we Offer:

Our benefits are designed to give everyone at Equal Opportunity Schools (EOS) a full, healthy, and happy life.  EOS covers the majority of employee-only medical and dental, and all vision coverage with a well-known national healthcare provider, and subsidizes costs for spouses, domestic partners and/or children.   We offer flexible spending accounts for medical and dependent care.  EOS offers highly competitive salaries and a robust 403(b) retirement plan with up to 6% match.  We invest in the professional development of our staff by covering enrichment costs including conferences, trainings and courses and professional memberships.   Employees can earn up to 15 days of paid vacation based on position level and years of service in addition to 5 paid holidays and 2 one-week organizational breaks per year.  You will earn 22 days once you celebrate your 366^th day with us. We provide up to 8 weeks of paid bonding leave.  EOS offers 100% employer paid life and disability insurance.  You can read more about our benefits here and here.

Equal Opportunity Schools is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer.

Equal Opportunity Schools considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law. Equal Opportunity Schools provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures and/or process.