Senior Product Marketing Manager

We are hiring a Senior Product Marketing Manager to join our Marketing team!

As a Senior Product Marketing Manager, you will…:

• Shape product positioning and messaging to ensure our solutions resonate with the market, translating technical features into clear value propositions.
• Develop impactful sales enablement tools, including training, presentations, and resources to empower our Growth team to sell effectively.
• Lead product launch campaigns, ensuring flawless execution and alignment with our strategic goals.
• Participate in the entire product lifecycle, from product concept through to launch and ongoing platform improvements, ensuring continuous alignment with market needs and feedback.

Compensation: $123,000 - $128,000 CAD/ year

Our Spare HQ is in Vancouver - BC, but this position is open to remote work options across Canada. If you like coming into an office, you can work from our HQ as desired, and we also provide a co-working stipend for those who wish to work in an office outside Vancouver.

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About the role

• Develop and lead product positioning and messaging frameworks, ensuring alignment with Spare’s long-term goals and the evolving market landscape.
• Lead end-to-end product marketing efforts, from early market research and product concept validation to post-launch adoption and platform improvement initiatives.Drive market segmentation and persona development, creating targeted strategies that resonate across various product lines.
• Collaborate with cross-functional teams to plan and execute product launches, including campaigns, press releases, and webinars, to drive awareness and engagement.
• Equip the Growth team with advanced sales tools, training programs, and customer-facing content to ensure successful product differentiation and higher win rates.
• Act as a product marketing subject matter expert, supporting sales calls and industry events to represent Spare and demonstrate thought leadership in mobility trends.

Requirements

• Previous experience as a Product Marketing Manager (at least 3 years)
• Experience working in a fast-growing SaaS company
• Experience working with marketing to the public sector
• Excellent communication skills (verbal and written)

It will be considered a plus:

• Experience working in Marketing for the public transit industry
• Product marketing certifications, such as Pragmatic Marketing or Product Marketing Alliance (PMA)
• Degree or certification in a relevant field