Head of Marketing

Job Description:

Hinduja Global Solutions (HGS) UK is seeking a visionary and strategic Head of Marketing to lead high-impact digital and traditional marketing initiatives across the UK and South Africa, with a particular focus on Cape Town. This role is critical in driving brand awareness, lead generation, and sales growth, ensuring HGS UK strengthens its presence and influence in the BPO and offshoring sectors.

This is an exciting time to join HGS, as we have recently expanded into the South African market, creating new opportunities to grow both our private sector portfolio in South Africa and our public and private sector offerings in the UK. The successful candidate will play a pivotal role in positioning HGS UK as a market leader in both regions. With the autonomy to shape and execute marketing strategies, you will have the freedom to drive significant growth and showcase HGS’s value to new markets. As part of this role, you will be responsible for developing and executing comprehensive, data-driven marketing strategies that enhance HGS UK’s brand visibility across all channels, including digital marketing (SEO/SEM, social media, content marketing) and event-based marketing. Working closely with the sales function, you will align marketing efforts with business objectives, identifying key opportunities to expand our market share and enhance brand positioning in both the private and public sectors.

This stand-alone position offers autonomy and the chance to shape HGS UK's marketing direction. The successful candidate will bring innovative ideas to drive HGS UK’s digital-first approach, positioning the company as a thought leader in customer experience and business process outsourcing.

HGS Champions a Coaching Culture: HGS is dedicated to fostering a culture of coaching where continuous learning and development are integral to everyday life. Our coaching culture empowers employees to achieve their full potential, with support from colleagues, managers, and mentors, through feedback, mentorship, and diverse learning opportunities. If you are passionate about growth, both for yourself and others, HGS offers the ideal platform to build your career and thrive in an environment focused on development and collaboration.

Why choose us?

HGS is a global leader in customer experience management. With more than 18,000 employees spread across 9 countries, our mission is to make our clients more competitive by providing exceptional experiences. Powered by a people-first philosophy and experience serving over 1100 of the world’s leading brands, HGS is the perfect place to build your future!

Plus, working with HGS comes with benefits like:

• Competitive salary
• Flexible working: work from home and travel for meetings, events, etc.
• Refer-A-Friend bonuses
• Employee assistance programs
• 28 days holiday, inclusive of bank holidays
• Development opportunities
• People-focused environment where you’ll make lifetime connections and friendships
• Access to HGS Ignite, our dynamic employee benefits program, offering you personalized wellness and financial perks to enhance your career and personal journey.

What we are looking for:

We are seeking an experienced, data-driven marketing leader with a proven track record in the BPO and offshoring sectors. The ideal candidate will have significant expertise in digital marketing, including SEO/SEM, social media, and content marketing, combined with the ability to manage event-based marketing strategies that complement broader brand awareness initiatives. You will excel at creating and executing performance-led campaigns that generate measurable lead generation and sales growth results, working closely with our sales team to ensure that marketing efforts align with business goals. A natural communicator and networker, you will be confident engaging with stakeholders at all levels, ensuring that HGS UK is well-represented across various industry platforms and events.

As HGS continues to expand its presence in South Africa and the UK, you will have the opportunity to work on high-profile projects that have a tangible impact on the company’s growth trajectory. Your ability to lead initiatives and collaborate across departments will be key in ensuring our marketing strategies resonate with new markets and position HGS as a leader in digital-first, customer experience solutions. We are looking for a proactive and passionate marketer who is not only capable of independent leadership but also energized by the opportunity to drive significant growth during this exciting time for HGS.

Requirements:

• Proven experience in BPO and offshoring with a focus on UK and South African markets.
• Strong experience in digital marketing including SEO/SEM and social media.
• Expertise in data-driven marketing and lead generation.
• Ability to work autonomously in a stand-alone role, while also acting as a key partner to the sales team, providing strategic marketing support to drive sales efforts.

As an equal opportunity employer, HGS is dedicated to inclusivity, proudly upholding the Disability Confident Commitment, Social Mobility Pledge and Armed Forces Covenant. We believe in the power of diversity to create an environment where every individual excels, and our diverse customer and colleague base is deeply understood.