Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.
Your Role and Responsibilities
Adobe Analytics Specialist:
- Understand functional and technical requirements from clients
- Understand the business context and apply core digital analytics concepts to provide implementation solutions
- Drive implementation of tags using TMS
- Familiar with Adobe Analytics implementation, should have worked on solution design, tagging plan creation and advanced requirement deployment
- Act as liaison between the business units, engineering, and reporting teams to ensure the right data is captured
- Provide technical expertise on analytics systems to drive towards consistency in delivery and optimized solutions
- Think out of the box to devise solutions, or propose recommendations, that address client problems or opportunities.
- Able to troubleshoot analytics tagging issues with common debugging tools such as Omnibug, Tag Assistant by Google, Experience Cloud Debugger, or others.
- Prior Experience with providing Business Insights
- Adherence to delivery timelines and contractual SLAs
Adobe Target Specialist:
- Deliver against the website optimization and customized experience strategies across the website and other touch points.
- Configure, administer, and operate Adobe Target to build Multi-channel campaigns
- Debug, troubleshoot, and fix the configuration and integration issues.
- Partner with the analytics teams on measurement across customized site experiences
- Collaborate with product management, marketing, analytics team and fellow technologists to design, develop and deliver frictionless multi-channel experiences and end to end performance measurement.
- Diagnose and troubleshoot technical issues related to delivering custom site experiences
- Stay updated on industry trends and best practices in digital marketing, personalization, and optimization.
- Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
- Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence
- Develop JavaScript, CSS, and HTML
Required Technical and Professional Expertise
Adobe Analytics Specialist:
- 5 to 8 years of hands-on experience in implementing Adobe Analytics solutions for web and mobile application
- Should have experience in implementing analytics through TMS tools like Adobe Launch
- Expert in Digital Analytics implementation techniques using JavaScript, jQuery, JavaScript Object Notation (JSON), and DOM manipulation.
- AEP Web SDK experience would be a plus.
- Hands-on experience in creating solution design reference, tagging specifications, and data layer schema
- EDDL and ADDL Datalayer Implementation experience a plus
- Mobile SDK analytics implementation experience a plus
- Perform tag and data validation
- Prior Experience with providing Business Insights
- Experience in creating reports in Analytics workspace
- Experience in Adobe cloud manager/ cloud manager CLI, asset micro services, replication services will be preferred.
- Experience in SSL/certificates/SAML/Ldap/ user migration between Ldap & Adobe IMS is preferred.
- Experience with containerization orchestration tools such as docker & Kubernetes will be preferred.
- Experience in planning for cut over activities, go live/cut-over and production deployment for AEM.
- Excellent interpersonal and communication skills, with high degree of flexibility and ability to adapt to change in direction
- Strong knowledge of design patterns, Software architecture, Agile Scrum, DevOps
Adobe Target Specialist:
- Minimum 3-5 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies
- 3+ years working with A/B testing and other testing methods with site personalization efforts, preferably leveraging Adobe Target as a platform
- Has experience to develop and implement A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
- Working experience in HTML, Java script and CSS
- Have understanding of A4T integration
- Adobe Target Certification is must
Preferred Technical And Professional Expertise
- Prior experience with Adobe platforms like Adobe DTM, Adobe Launch + using Web SDK, Adobe Analytics
- Data engineering Skills
- Prior Experience with providing Business Insights
- Ability to think on feet, multi-task, prioritize and work under pressure
- Responsible, with a positive attitude and ability to work well with a team
- Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)
- Bachelor's degree in any field.
- Master's degree in digital marketing or a related field.
Adobe Target Specialist:
- Prior experience with Adobe platforms like Adobe Target is must
- Prior Experience with providing Business Insights
- Should be well versed with Adobe Target to design, execute, and optimize personalized digital experiences across web and mobile platforms
- Ability to think on feet, multi-task, prioritize and work under pressure
- Responsible, with a positive attitude and ability to work well with a team
- Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)
About Business Unit
IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location Statement
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
