The Marketing Operations Advisor (Campaign Engagement Strategist) is responsible for execution, monitoring and measurement of all the engagement campaigns across various channels (e.g. direct mail, email, IVR, SMS).
Key Responsibilities:
- Define member-centric engagement strategies in alignment with patient activation and engagement team goals and KPIs.
- Provide strategic direction throughout the campaign lifecycle, from campaign development to execution and launch planning across clients and membership.
- Partner with client representative teams to understand SLAs, key client needs, and forecast requirements.
- Collaborate with cross-functional teams to ensure alignment with business objectives and the needs of the target audiences.
- Develop comprehensive campaign briefs that document scope, audience, personas, personalization, and corresponding engagement strategies.
- Partner with compliance and legal teams to obtain approvals for engagement strategies.
- Oversee the development of design and execution of engagement campaigns across various channels, including calls, automated calls, email, SMS and direct mail.
- Participate in content reviews, reporting reviews, data analysis, user acceptance testing, and campaign launch activities.
- Manage the development and distribution of reporting, learnings, and insights across teams.
- Design A/B tests, analyze results, and apply learnings to existing and future campaigns
- Continuously identify and implement strategies and iterative improvements for increasing patient engagement.
Ideal candidates will offer:
- 6+ years of experience in leading consumer engagement strategy and design within healthcare.
- Bachelor’s degree in marketing, communications, or a related field preferred
- Medicare, Medicaid & Marketplace communication guidelines
- Proven experience in developing and executing campaign and engagement strategies that drive measurable results.
- Strong understanding of patient engagement principles and their application in strategies.
- Understanding of marketing compliance across healthcare populations and channels.
- Excellent project management skills with the ability to lead and manage multiple projects simultaneously.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
Preferred skillset:
- Experience using Salesforce Suite and/or other CRM tools, Tableau, and Advanced Excel.
- Direct to consumer communication experience in the healthcare industry and experience in creating campaigns tailored for Medicare, Medicaid, and Commercial insurance members.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
