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Copywriter (Luxury Brands)

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

South Africa

Offer summary

Qualifications:

3+ years of copywriting experience in luxury, fashion or premium services, Proven ability to craft persuasive copy for digital platforms, Strong knowledge of SEO and CRO principles, Understanding of the luxury consumer mindset, Ability to convey brand voice effectively.

Key responsabilities:

Develop engaging copy for luxury campaigns on Meta and Google
Create conversion-focused content for landing pages and websites
Collaborate with marketing, design, and strategy teams
Contribute to internal agency content and proposals
Maintain understanding of luxury market trends

Talent Shore https://talent-shore.com

51 - 200 Employees

See more Talent Shore offers

Job description

Job Title: Copywriter (Luxury Brands)

Location: Remote in SA

Employment Type: Full-time

UK hours: 8am-4.30pm/9am-5.30pm

About Our Client

Our client is a top-tier digital agency known for delivering outstanding creative work for luxury brands, targeting high-net-worth (HNW) and ultra-high-net-worth (UHNW) individuals. Their creative studio specializes in crafting high-impact copy and visuals that resonate with elite audiences, driving engagement across various digital platforms.

Job Overview

Our client is seeking a skilled Copywriter with experience in luxury marketing to join their creative team. In this role, you will be responsible for developing compelling, high-converting copy across multiple platforms, including Meta and Google campaigns, landing pages, websites, and internal agency content. The successful candidate will understand the luxury market and create copy that appeals to affluent audiences while supporting broader campaign goals.

Key Responsibilities

Develop clear, engaging, and persuasive copy for luxury brand campaigns across Meta and Google, ensuring consistency and appeal to HNW and UHNW audiences.
Create conversion-focused copy for landing pages and websites, aligned with best practices in conversion rate optimization (CRO).
Collaborate closely with the digital marketing, design, and strategy teams to optimize content that enhances user experience and improves conversion rates.
Contribute to internal agency content needs, including writing for social channels, client pitches, proposals, and website updates.
Maintain a strong understanding of the luxury market, keeping up with trends, consumer behavior, and language that resonates with an affluent audience.

Requirements

3+ years of copywriting experience, ideally within luxury, fashion, or premium services.
Proven ability to craft persuasive, impactful copy for digital advertising (Meta and Google), websites, and conversion-optimized content.
A keen understanding of the luxury consumer mindset, with an eye for detail and quality.
Strong knowledge of SEO and CRO principles, with experience writing copy that improves engagement and conversion rates.
Excellent communication skills, with the ability to convey brand voice effectively across different platforms.
Creative, collaborative, and able to manage multiple projects in a fast-paced environment.