Sr. Manager of Web & Ecommerce 

JOB SUMMARY: 

The Sr. Manager of Web & Ecommerce will own and elevate the Sky Zone digital presence by overseeing the strategy, performance, and optimization of our websites and e-commerce platforms. This role will be focused on driving traffic, improving conversions, and delivering a seamless, frictionless digital experience across all customer journeys. The successful candidate will leverage their deep expertise in CMS management, e-commerce strategy, and A/B testing to optimize the customer funnel and boost online sales. 

QUALIFICATIONS: 

• Bachelor’s degree in Marketing, Communications, Web Development, or a related field preferred. 

• 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics. 

• Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting. 

• Knowledge of A/B testing and conversion rate optimization (CRO) techniques.  

• Excellent project management and organizational skills. 

• Strong written and verbal communication skills. 

• Creative thinker with a passion for digital marketing and web technologies. 

• Ability to work independently and as part of a team in a fast-paced environment. 

RESPONSIBILITIES: 

Ecommerce Strategy: 

• Create and execute an e-commerce strategy aimed at boosting online sales and enhancing conversion rates.  

• Track and analyze e-commerce performance metrics, utilizing tools like GA4 and Microsoft Clarity, and adjust strategies accordingly.  

• Drives the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting and analytics. 

• Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website. 

Website Management: 

• Oversee the daily operation of the company website, ensuring it is up-to-date, functional, and aligned with the brand’s goals and messaging. 

• Collaborate with internal teams and external vendors to manage website design, development, and maintenance projects. 

• Develop and manage web development activities and support procedures, tools, and documentation, writing scope documents, and developing standards and procedures for web site structure, appearance, graphics, content aging, and accessibility. 

• Manage Google Tag Manager (GTM) to ensure accurate setup of tags and conversion events. 

Content Management: 

• Manage the creation, editing, and publishing of website content, including text, images, videos, and other multimedia elements. 

• Ensure all website content is optimized for search engines (SEO) and adheres to best practices. 

User Experience (UX) and Design: 

• Conduct user research and usability testing to gather feedback and identify areas for improvement. 

• Work with designers to create visually appealing and user-friendly web pages. 

• Ensure the website is accessible, mobile-friendly, and compliant with web standards and regulations. 

• Establish protocol guidelines for systems, standards, & technical requirements; Conceptualizes the graphical user interface (GUI) of the organization’s website, user flows, and drives best-in-class user interface (UI) and user experience (UX) based on industry practices; Ensures the integrity of all code and links; Refreshes website content to ensure accuracy and timeliness of information and images. 

• Execute and manage AB / Multi-variate testing experiments that drive web personalization and improve the overall online experience. 

PHYSICAL REQUIREMENTS: 

• This position requires the ability to remain stationary while working on a computer for extended periods of time, with or without reasonable accommodation.