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WordPress SEO Specialist

Remote:

Full Remote

Contract:

Part time

Experience:

Mid-level (2-5 years)

Work from:

Australia

Offer summary

Qualifications:

Proven experience in WordPress development, Strong SEO optimization knowledge, Excellent content writing skills, Familiarity with SEO tools, Basic understanding of HTML, CSS.

Key responsabilities:

Optimize the WordPress website for search engines
Conduct keyword research and implement on-page strategies
Write engaging dental content and develop a content strategy
Create landing pages for virtual consultations
Perform SEO audits and monitor website analytics

BruntWork Human Resources, Staffing & Recruiting SME https://www.bruntworkcareers.co/

501 - 1000 Employees

See more BruntWork offers

Job description

This is a remote position.

Schedule:

20 hours per week
Monday to Friday, 8PM to 12AM PST

Client Timezone: PST (Vancouver, Canada)

Client Overview

Be part of a forward-thinking dental clinic in Vancouver that’s redefining patient care through advanced Invisalign treatments and Smile Design services. This practice is on a mission to enhance its digital footprint and streamline patient acquisition through innovative online strategies. Join a team dedicated to combining cutting-edge dental technology with state-of-the-art digital marketing techniques.

Job Description

As a WordPress SEO Specialist, you’ll spearhead the clinic’s online visibility and lead generation efforts. Your role will be crucial in optimizing the website for search engines, creating compelling content that educates and attracts potential patients, and developing a robust virtual consultation funnel. This position offers a unique opportunity to blend technical SEO skills with creative content creation, directly impacting the clinic’s growth and patient acquisition in the competitive dental market.

Responsibilities:

Optimize the clinic’s WordPress website for search engines
Conduct keyword research and implement on-page SEO strategies
Write engaging and informative content for various sections of the website, particularly focusing on dental content and services
Develop and implement a content strategy to improve organic search rankings
Create and optimize landing pages for virtual consultation bookings
Set up and manage a sales funnel for virtual consultations
Perform regular SEO audits and provide recommendations for improvements
Monitor website analytics and provide regular performance reports

Requirements:

Proven experience in WordPress development and SEO optimization
Strong understanding of current SEO best practices and Google’s algorithms
Excellent content writing skills, preferably with experience in the healthcare or dental industry
Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEMrush
Experience in creating and optimizing sales funnels
Knowledge of local SEO strategies
Basic understanding of HTML, CSS, and JavaScript