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Digital Marketing Analyst

Remote: 
Full Remote
Contract: 
Experience: 
Mid-level (2-5 years)
Work from: 

Offer summary

Qualifications:

2+ years in digital marketing analytics, Experience with HubSpot and Mailchimp, Strong campaign analysis abilities, Excellent verbal and written communication, Detail-oriented with data management skills.

Key responsabilities:

  • Measure performance of digital campaigns
  • Monitor UTM tags and traffic sources
  • Report on campaign performance metrics
  • Maintain performance dashboards for insights
  • Collaborate with marketing and design teams
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Project Growth Marketing & Advertising Startup https://www.projectgrowthmarketing.com/
2 - 10 Employees
See more Project Growth offers

Job description

Our client is a forward-thinking media platform that drives conversations inspiring change and empowering innovation. They are looking for a detail-oriented and communicative Digital Marketing Analyst to measure, analyze, and optimize the performance of digital marketing campaigns across various platforms. The ideal candidate is highly analytical with a passion for tracking metrics. While content optimization is a plus, if you're a strong marketing analyst and eager to learn, this role is for you.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

  • Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.

  • UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.

  • Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.

  • Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.

  • Cross-Functional Collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.

Secondary Responsibilities (Preferred, but not essential):

  • Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.

  • Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.

  • Asset Organization: Manage and organize raw content and digital assets for future campaigns.

What Success Looks Like:

  • Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.

  • Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.

  • Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.

  • Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.

  • Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.

Qualifications:

  • Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.

  • Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.

  • Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.

  • Detail-Oriented: Highly organized, with strong attention to detail in managing data and digital assets.

  • Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.

  • AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.

  • Brand Management (Nice to have): Ability to ensure brand consistency across all digital marketing assets is a plus.

Opportunity:
If you are an analytical and detail-oriented Digital Marketing Analyst with a passion for tracking metrics, optimizing campaigns, and supporting content initiatives, we encourage you to apply. Join our client’s innovative team and contribute to impactful, data-driven marketing efforts.

Application Process:
To be considered for this role these steps need to be followed:
  • Fill in the application form

  • Record a video showcasing your skill sets

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Detail Oriented
  • Verbal Communication Skills

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