Blueprint is seeking a Product Marketing Associate to hold the responsibility of day-to-day tactical marketing activities for the MCAT and LSAT verticals. Our Product Marketing team at Blueprint is the lifeblood of our revenue lifecycle and is responsible for overseeing the merchandising, positioning, campaign management, channel strategy, and overall customer journey. This is a full-time, fully remote position that reports to the Director, Product Marketing - Undergrad.
What You'll Do
- Help communicate all marketing-related efforts for the business unit you represent.
- Track key performance metrics weekly to gauge the effectiveness of product marketing initiatives.
- Work closely with the Creative team to develop marketing assets needed for various marketing campaigns and launches.
- Continuously analyze the competition and understand trends in order to support the team in creating marketing programs relevant to the consumer.
- Manage the seasonal email marketing calendar.
- Assist in creating marketing briefs for campaigns and initiatives.
- Other duties as assigned by your manager.
Who You Are
- Bachelor's degree (required); MBA is a plus.
- 5+ years relevant work experience as a marketing associate at a B2C/D2C company, ideally in education, medical or healthcare related fields.
- Knowledge utilizing owned channels (email, social), organic marketing channels (content marketing, SEO, social) and paid marketing channels (SEM, paid social, advertising) to drive business results.
- Passion for education and/or medical/health education.
- Ability to work on multiple projects at once, while maintaining attention to detail across projects.
- Agency experience is a must.
- Experience using a project management or task management system to manage others to complete assets or items needed on time. Project management skills are a must.
- Excellent communication and presentation skills.
- Willing to work west coast hours occasionally, when business needs dictate.
Life at Blueprint
We’re Blueprint! We live at the intersection of education and technology. We use technology and powerful data to create personalized and innovative learning experiences. Our team is passionate about education and its ability to improve lives. Our learners hold us to a high standard, and we do the same with each other. We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility. We get a lot done, and we have a lot of fun doing it.
- Meaning. Do meaningful work that has a positive impact on society.
- Influence. Good ideas win, and we value contributions from everyone.
- Innovation. It’s central to who we are and everything we do.
- Growth. We are always learning and you will sharpen your skills.
- Performance. We set aspirational goals and make them happen.
- Low ego. High energy! That’s our recipe for success.
- Autonomy. We thrive with freedom and responsibility.
- Flexibility. We trust our people to do phenomenal work without unnecessary rules.
- Remote first. And not going back.
Benefits include:
- Competitive salary at a growing company
- Remote-first work environment allowing for flexibility
- Unlimited PTO, comprehensive health benefits and 401(k) match
- Additional Wellness Days to support a balanced schedule
- Monthly remote-work and annual home office equipment stipends
- Flexible Spending Account
- Parental leave benefits
- Volunteer opportunities
- Continual learning and mentoring opportunities
- Free access to test prep programs for team members, and family discounts
Diversity, Equity, Accessibility, and Inclusion at Blueprint
We believe diversity, equity, accessibility and inclusion are essential to our excellence and are the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
The Blueprint community values differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and partnership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.
We are committed to creating a welcoming workplace that reflects the diversity of the communities we serve and includes individuals with a diverse set of backgrounds and experiences. Individuals of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.
Blueprint participates in E-Verify for U.S. Employees.
California residents, please review Blueprint's privacy policy here.
Application Deadline: Monday, November 4th
