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Digital Media Marketing Coordinator | ZR_555_JOB

Remote:

Full Remote

Contract:

Full time

Experience:

Expert & Leadership (>10 years)

Work from:

Australia

Offer summary

Qualifications:

3-5 years in a similar role, Bachelor’s degree in Marketing or related field, Deep understanding of digital marketing strategies, Experience with Google Analytics and Ads, Familiarity with Meta and LinkedIn advertising.

Key responsabilities:

Manage and optimize paid search campaigns
Assist in lead generation tracking setup
Collaborate on ad copy and content ideas
Compile reports and analyze campaign data
Track ad spend and monitor budgets

PeoplePartners Inc. https://www.peoplepartnersbpo.com/

201 - 500 Employees

See more PeoplePartners Inc. offers

Job description

This is a remote position.

Job Overview:

We are looking for a proactive and eager Digital Media Marketing Coordinator to support the execution of digital advertising campaigns across platforms such as Google, LinkedIn, and Meta . This is a fantastic opportunity for someone passionate about digital marketing to develop hands-on skills in campaign management, data analysis, and optimization. Working closely with the Digital Marketing Manager , you will assist in managing day-to-day operations of campaigns, preparing reports, and contributing to the success of the overall advertising strategy. If you're ready to dive into the world of digital ads and grow in a collaborative environment, this role is for you!

Job Description:

Assist with Paid Search Campaigns: Help manage and optimize paid search initiatives on platforms like Google Ads, ensuring campaigns run smoothly and efficiently.
Lead Generation & Tracking: Support lead generation efforts by assisting in setting up and monitoring tracking tools such as Google Tag Manager, ensuring accurate data collection and performance tracking
Ad Copy & Video Concepts: Collaborate with the Digital Marketing Manager to draft basic ad copy and brainstorm video content ideas. Coordinate with designers for production under guidance
Campaign Data Analysis: Assist in compiling reports and reviewing campaign data from tools like Google Analytics, identifying trends and areas for improvement to optimize performance
Budget Monitoring: Help track ad spend across multiple platforms, ensuring campaigns stay within budget and contribute to improving ROI through practical experience
Collaborate with Content Teams: Work closely with content production teams to ensure ad content aligns with campaign goals, supporting the achievement of objectives
Market & Competitor Research: Help gather and organize insights from market and competitor analysis, providing findings to inform strategy adjustments
Stay Current with Trends: Actively learn about emerging digital advertising trends, particularly in video marketing, and share insights with the team to maintain a competitive edge.

Requirements

Experience: 3-5 years in a similar role
Digital Marketing Expertise: Deep understanding of digital marketing strategies and platforms, particularly in paid search and social media advertising.
Analytics Proficiency: Experience with Google Marketing Platform, including Google Analytics, Google Ads, Google Keyword Planner, Google Tag Manager.
Social Media Advertising: Familiarity with Meta (Facebook/Instagram) and LinkedIn advertising platforms.
SEO & SEM Tools: Experience using tools like SEMrush, Ahrefs, and Moz Pro for keyword research and competitor analysis.
Budget Management: Proven ability to monitor and manage advertising budgets effectively.
Communication Skills: Exceptional written and verbal communication skills.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Location Requirement: Willingness to work in Eastwood every quarter for team meetings and collaboration.