Content Manager — Challenge, Inspire and Grow with us at Miss Amara
We are looking for a highly skilled Content Manager to help us transform the way rugs are sold online! This is a full-time, remote role based in Australia.
About Us
We’re growing here at Miss Amara — fast. We’re reinventing the way that customers buys rugs online, innovating how people buy rugs through industry-first technology and a best-in-class customer experience. Since launching in 2014, Miss Amara has experienced rapid growth and is now regarded as one of the emerging e-commerce leaders in the APAC. We've received industry recognition for our innovation, customer-first mindset and growth trajectory, including:
- Ranked 56th in the Australian Financial Review (AFR) Fast 100 Growing Companies 2022
- Winner, National Retail Awards - Best Retail Marketing & Best Medium Online Retailer of the Year 2023
- Winner, Australia Post ORIA Awards - Best Online Retail Marketing 2023
Our plan: To be the number one global retailer for rugs.
Miss Amara was founded with one mission - to create the best possible experience for people shopping for rugs online. Miss Amara is made up of a team that is (crazy) passionate about what they do, and strive to create a team culture that is vibrant, dynamic and supportive.
We are shaking up the homewares industry with innovative technology that removes the biggest pain points in buying a rug - offering free returns, free styling advice, and industry-first augmented and virtual reality, tools to ensure our customer selects the perfect rug. Our approach is a complete game changer for how customers shop for rugs.
We are building an all-star team to grow our business and be a place that our customers want to return to, time and time again.
The role
As the Content Manager, you will lead the creative charge in shaping all visual content across our website, social media, and eDMs, while ensuring Miss Amara’s brand, visual identity, and tone are beautifully consistent. You’ll guide and support a passionate content team, equipping them with the tools and inspiration to thrive.
Working closely with your team, you’ll proactively adapt our content strategy to stay fresh and aligned with our evolving brand and customer goals, helping Miss Amara stay ahead in creating content that truly resonates.
You will:
- Present post-campaign analysis relating to the effectiveness of digital marketing through the development, maintenance, analysis and reporting of web statistical tools and systems.
- Manage content distribution and automation across online channels and social media, including but not limited to Facebook, Instagram, Tiktok, Pinterest, LinkedIn.
- Lead our influencer marketing strategy, refining and evolving this strategy to adapt to trends, new platforms, and new customer segments.
- Contribute to the combined efforts and work requirements of the digital unit including planning and problem-solving; development of digital policies and procedures and advising the organisation on digital best practice.
- Contribute to Miss Amara’s strategic, operational and and management process to achieve company and strategic objectives.
- Remain current on developments and generate new ideas to draw attention of the Miss Amara audience.
- Support internal stakeholders, particularly senior leadership, in executing the content component of all strategic projects on time and to budget.
- Ongoing management of the Content team to optimise performance, addressing performance concerns where required, coaching, developing and delegating work to grow your team’s skill set.
- Foster a collaborative team spirit focused on high level of service delivery and timeliness to both internal and external clients.
The successful candidate
Our new Content Manager will have:
- At least 5 years of experience in designing and executing content strategies that align with marketing calendars, product releases, and digital marketing goals.
- Proficiency in developing, maintaining, and analyzing web statistical tools and systems to assess campaign effectiveness, with the ability to present post-campaign analysis.
- Expertise in managing content distribution across multiple online platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn), including automation and performance optimization.
- Strong ability to develop, maintain, and ensure consistency in the brand's tone of voice across all content.
- Proven experience in managing content teams, optimizing their performance, and fostering collaboration while maintaining an editorial calendar.
- Ability to support internal teams (Marketing, Product, CX, B2B) by delivering high-quality content for diverse needs, such as ad content, product guides, and packaging design.
Why should you join?
- Be part of a talented crew — you’ll be a part of a high-growth e-commerce business, with opportunity for career progression as Miss Amara expands into new markets. 👊
- Work in unchartered territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors 💪
- Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture! 🌏
If you’re ready to run with momentum and are inspired to join us on our journey to total world domination, we want to hear from you!
