Offer summary
Qualifications:
Bachelor's degree, Six or more years of relevant work experience, Experience managing large complex projects, Advanced proficiency in SQL, Python,/R, and data visualization tools, Expert in predictive/prescriptive modeling.
Key responsabilities:
- Enable team with analytical solutions for marketing effectiveness
- Measure KPIs like conversion rates and ROI
- Provide insights to refine targeting strategies and messaging
- Develop frameworks for marketing effectiveness and monitor performance
- Synthesize predictive insights into actionable business strategies