Digital Marketing Manager

Notes before application:

• This role will lead a campaign for 3 different services
  
• Salary is between $1,500 -$2,200 "all in"
• This is an independent contractor role

Hiring Company Summary:

We are looking for a highly experienced Digital Marketing Manager to lead the marketing efforts for three unique businesses: a professional services firm, a vacation rental company, and a real property management company. The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.

Company 1: VargasAndrews (Professional Services Outsourcing)

VargasAndrews is an international professional services firm specializing in business transformations and turnarounds. We are driven by a passion for customer obsession, teamwork, agility, and accountability. Our vision is to become a global leader in business transformations.

Company 2: Smart Suites LLC (Vacation Rental/Airbnb)

Managing 44 vacation rental suites in Queensland, this company focuses on delivering exceptional guest experiences through personalized hospitality and efficient service.

Company 3: Flourish Homes (Real Estate)

Flourish Homes is a real property management company dedicated to helping everyone involved from clients to employees grow and succeed. We are committed to fostering a supportive environment where everyone can "flourish."

Key Responsibilities:

Company 1: VargasAndrews (Professional Services Outsourcing)

• Develop and implement marketing campaigns that generate qualified leads and discovery calls.
• Utilize Google Ads to manage and optimize paid search campaigns, ensuring cost-effective lead generation.
• Report regularly on KPIs such as the number of leads generated, discovery calls, and campaign ROI.
• Develop and oversee LinkedIn B2B outreach strategies
• Lead marketing strategies, including social media, to enhance brand presence and engagement.
• Oversee and execute content creation for social media campaigns that align with the companys mission.
• Collaborate with executive leadership to maintain consistent messaging across all platforms.
• Analyze data to evaluate campaign performance and make strategic adjustments

Company 2: Smart Suites LLC (Vacation Rental/Airbnb)

• Develop and oversee LinkedIn B2B outreach strategies, focusing on partnerships within the vacation rental industry.
• Lead SEO optimization for vacation rental listings on platforms such as Airbnb, Booking.com, and VRBO.
• Supervise content creation for SEO-driven strategies, including keyword research and campaign performance analysis.

Company 3: Flourish Homes (Real Estate)

• Create and execute a marketing plan for Flourish Homes that highlights the companys commitment to growth and community building.
• Manage marketing campaigns across social media platforms, building awareness and engagement with property owners and tenants.
• Oversee SEO efforts to ensure optimal visibility of property listings and company branding.
• Implement LinkedIn outreach strategies to build relationships with potential property management clients.

Team Leadership:

• Lead a marketing associate providing guidance and mentorship.
• Ensure effective collaboration across all marketing activities for the three companies.
• Report regularly on the performance of all campaigns, making recommendations for improvements.

Skills and Qualifications:

• Ability to manage multiple clients
• Excellent communication and project management abilities.
• 5+ years of marketing experience, with a strong focus on the hospitality and real estate industries (hotel, Airbnb, vacation rentals, or property management experience required). Marketing experience in professional services is also preferred.
• Proven leadership and team management experience.
• Expertise in social media, SEO, and B2B LinkedIn outreach.
• Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
• Basic web development skills are a plus (e.g., HTML, CSS, or website management tools).
• Strong knowledge and hands-on experience with Google Ads and other digital marketing platforms.
• Strong ability to analyze data and adjust strategies to improve campaign outcomes.
• Leadership and people management skills.
• Strategic thinking and ability to handle complex marketing plans across different industries.
• Creative and analytical mindset.
• Strong communication and organizational skills.