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Demand Generation Marketing Manager

extra holidays - fully flexible
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Poland

Offer summary

Qualifications:

Experience in developing paid media strategies, Strong analytical skills with data interpretation, Ability to manage multiple brand campaigns, Proficient in budget management for advertising, Familiarity with the buyer's journey.

Key responsabilities:

  • Develop and execute multi-channel paid media strategies
  • Optimize budget and performance across channels
  • Collaborate with various marketing teams for conversions
  • Test, optimize, and scale ad campaign strategies
  • Analyze and communicate campaign results effectively
CKEditor logo
CKEditor SME https://ckeditor.com/
51 - 200 Employees
About CKEditor
CKSource is the creator of CKEditor, and with more than 20 years’ experience creating WYSIWYG editors, we’re the experts in rich text editing. Our flagship product, CKEditor 5, is trusted by both Fortune 500 companies and hundreds of millions of users worldwide, for its almost limitless possibilities and customizations. The latest version, CKEditor 5, was rewritten in TypeScript with a modern MVC architecture, custom data model and virtual-DOM structures, and is purpose-built for collaboration. It effortlessly works with modern tech stacks and easily handles complex implementations and edge cases. Developers have complete front- and back-end control of the editor, to easily configure, customize and control every aspect of the editor’s look, feel, and functionality. Infinite possibilities are achievable with the CKEditor WYSIWYG: collaborative tools and advanced features are individually selected, to perfectly suit your application and users. The story began in 2003 with a single open-source side project, when Brazilian developer Frederico Caldeira Knabben built a groundbreaking rich text editor, known as FCKEditor. The software rapidly became so popular in the open-source community that the project quickly expanded. CKSource was established in 2006 and has steadily grown ever since. In 2021, the company became part of Tiugo Technologies, a PSG portfolio company specializing in global, API-first developer platforms in the document and data management markets. CKSource now has over 80 employees, including more than 50 talented developers. In addition to making our market-leading software, we’re dedicated to supporting our people and building a brilliant company culture. In September 2022, CKSource was awarded the Great Place to Work® Certification™ – a global ranking based entirely on employee satisfaction.
See more CKEditor offers

Job description

About us:

Tiugo Technologies is a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency and scale their business.

As an affiliate of PSG, one of the country’s top technology investment firms, Tiugo is assembling a portfolio of API-first, market-leading developer platforms focused on content creation and digital collaboration.


How you can make a difference?

As a member of our global, remote, marketing team, you will play a pivotal role in developing and executing highly effective growth and paid media strategies for the company’s brands. You’ll be the lynchpin in developing strategy, campaign planning, execution, measurement, and optimization of our paid search advertising campaigns, defining the right channel mix and budget levels across the buyer’s journey to drive optimal conversions for our sales-led and self-service motions. The ideal candidate will be able to gracefully move from holistic strategy to execution to innovation while working cross-functionally with multiple brands. Experience analyzing performance data, extracting insights, presenting performance reports, and formulating recommendations is a must-have.

This role reports to the Director of Self Service Growth.


What you’ll be doing

  • Develop multi-channel paid media strategies and execute campaigns to deliver brand awareness, meet paid acquisition targets, and lower customer acquisition costs.

  • Own optimization, execution, and operations across all paid media and paid search channels to support pipeline growth.

  • Effectively own and manage significant ad budgets and performance across multiple channels and for multiple brands.

  • Partner with product marketing, RevOps, design, and other marketing teams to improve lead-to-opportunity conversions for both self-service and sales-assisted buyer journeys.

  • Understand the full buyer’s journey and drive initiatives for growth marketing to support the entire journey with successful paid ad strategies.

  • Test and optimize by channel to maximize the performance of campaigns.

  • Combine experience, creative thinking, and data-driven insights to recommend and innovate paid media activities.

  • Develop and implement strategies to test, optimize, and scale ad campaigns.

  • Analyze, proactively communicate, and present results of paid campaigns to cross-functional stakeholders.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Data AnalysisMedia StrategyCross-Functional CollaborationEngineering OptimizationBudget ManagementCampaign ManagementPerformance Reporting

Other Skills

  • Creative Thinking
  • Verbal Communication Skills
Are you interested?

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