Senior SEO Specialist/ Team Lead

We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!

We have 10 own brands that are very popular among customers and are focused on Tier 1-3 countries.

Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!

Responsibilities:

• Developing and implementing a long-term SEO strategy to promote online casinos and betting in the Philippines with further scaling to other countries in Southeast Asia.
• Comprehensive competitive analysis: Researching competitors' SEO strategies, identifying opportunities to improve our rankings and making recommendations for improvement.
• Conducting a website SEO audit: Technical and content audit with further optimization of loading speed, mobile version, site structure and internal link profile.
• Creating an internal and external optimization system: Implementing an on-page and off-page SEO strategy with an emphasis on:
• Mobile optimization (priority for the Asian market).
• Localizing keywords and adapting content for a local audience.
• Link building and external link management: Developing a strategy for building high-quality backlinks, collaborating with local sites, blogs and platforms to obtain organic links.
• Content Strategy and Content Management: Working with a team of copywriters to create SEO-optimized, localized content (reviews, guides, articles) that will meet audience demands and search engine algorithms.
• Satellite Creation and Management: Developing additional sites (satellites) that will support the main site by creating unique content and backlinks.
• Using PBN (Private Blog Network): If necessary, creating and managing a PBN network to strengthen the link profile of the main site, with an emphasis on high-quality and safe links.
• Cross-branding and affiliate programs: Initiating and developing cross-branding partnerships with other companies and sites to exchange traffic and increase brand authority.
• Monitoring and analyzing results: Regularly monitoring search engine rankings, analyzing key metrics, and adjusting strategy using tools such as Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
• Using innovative SEO tactics: Using gray SEO methods (if necessary), such as doorways, cloaking, and traffic interception, taking into account legal restrictions.
• Testing new approaches: Constantly implementing new techniques and adapting strategies based on search engine algorithm updates.