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Head of Marketing

extra holidays - extra parental leave - work from anywhere

Remote:

Full Remote

Contract:

Full time

Experience:

Expert & Leadership (>10 years)

Work from:

United States

Offer summary

Qualifications:

10+ years in marketing and customer acquisition, 5+ years managing marketing teams, Experience in consumer lending industry, In-depth knowledge of various marketing channels, Familiar with marketing technologies, AI, and attribution models.

Key responsabilities:

Lead customer acquisition strategy for growth
Scale performance marketing across multiple channels
Understand competitive landscape and voice of the customer
Develop go-to-market strategies and branding
Collaborate cross-functionally with key teams

happy money Fintech: Finance + Technology SME https://happymoney.com/

201 - 500 Employees

See more happy money offers

Job description

ABOUT HAPPY MONEY

Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. Through its fully-digital platform, Happy Money partners with credit unions, banks and asset managers to originate high-quality credit solutions, diversify their portfolios and expand their impact and reach nationwide.

Backed by investors like TruStage Ventures, Happy Money enables financial institutions to grow as a force for good in their communities while helping people use money as a tool for their happiness. Together with their community-focused capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 members who have taken greater control of their financial futures. Learn more at happymoney.com.

ABOUT THE ROLE

We are seeking a highly experienced Marketing leader to spearhead Happy Money’s growth through effective acquisition strategies, particularly in driving loan originations. The ideal candidate will possess a proven track record in scaling credit products while managing customer acquisition costs. This role will require the ability to effectively lead and develop channel managers, oversee budgets and forecasts, and foster robust alignment and communication across senior leadership and partner teams. Strong leadership, people management, and exceptional communication skills are essential for this role.

You will collaborate closely with our Risk & Analytics, Finance, Data Science, Product, and Engineering teams to develop a scalable and efficient multi-channel marketing platform that drives product demand. This is a strategic position with substantial visibility and interaction across various teams and leadership levels within the organization.

KEY RESPONSIBILITIES

Lead and execute our customer acquisition strategy with a focus on driving scalable and profitable growth for our consumer lending product

Develop strategy for and scale performance marketing across multi-channel (direct mail, email, affiliate, digital, content) initiatives in support of customer acquisition and retention for our personal loan business

Deeply understand the competitive landscape and trends, and represent the voice of the customer to identify and drive improvements in the overall experience and opportunities for growth

Grow the Happy Money brand and our position in the competitive landscape

Drive go-to-market and product marketing through strong value articulation, and product positioning and messaging

Foster an environment of continuous “test and learn” to optimize channel performance (ROI) and seek efficient costs of acquisition (CAC)

Stay current with the latest marketing technologies and tools, and enhance strategy and execution by harnessing technologies like AI for personalization, testing and optimization, and automation

Show up as a servant leader, hire, develop, and mentor a team of high-performing growth & performance marketers

Work cross-functionally as a respected, trusted thought leader and partner:

Strategy - to provide quarterly goals in alignment with our long term plan

Risk & pricing - to ensure we are attracting the right customers and margins

Finance and analytics - to develop and manage forecasts and budgets to drive efficient growth and profitability

Analytics and data science - to develop robust reporting that helps drive actionable insights, build out more robust attribution models (e.g., multi-touch) and measurement frameworks

Product - to collaborate on experiments, enhance the customer experience, launching new features and new product GTM

ABOUT YOU

10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams

Consumer Lending industry or complimentary category experience, with an understanding of how marketing channels and methods impact credit risk and align with the regulatory environment

You’re deep enough to be dangerous on specific channels (affiliate marketplaces, paid, direct mail, email) and you deeply understand attribution models

You are up-to-date on the latest in marketing technology, attribution and measurement, and the use of AI in marketing strategy

Able to develop, communicate, and execute clear marketing strategies that align to company objectives and goals

Willing to “act as an owner” and roll up your sleeves to get campaigns executed and analyzed

Extremely data focused, bringing analytical rigor, a test and learn mindset, and curiosity to your leadership and the culture of the marketing team

You have a track record of recruiting, nurturing, and retaining high performers, and you lead by example, bringing both a drive for high-performance, matched with high-empathy

You are strategic and detail oriented, able to focus on the big picture across the organization, considering impacts outside your team, while understanding into details on specific initiatives

BONUS POINTS FOR

Knowledge of designing and building CRM platform

Experience in building and growing a mission-driven brand

BENEFITS & PERKS

Generous medical, dental, and vision insurance options

401k Plan with a matching contribution

Flexible PTO

Monthly Health and Wellness Days

12 Weeks Paid Parental Leave

Company-paid short & long term disability and life insurance

Monthly tech stipend to help cover expenses for remote work

Happy Money is a 100% fully distributed workforce

Happy Money is committed to a diverse and inclusive workplace. Happy Money is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email peopleops@happymoney.com.