Senior Paid Marketing Strategist

About the Team
You’ll join the Demand Generation team, where your focus will be on developing and executing strategies for our paid social channels. Your efforts will be key in acquiring new customers and driving revenue growth for Typeform, all while ensuring cost-efficiency.

About the Role
As the Senior Paid Marketing Strategist, you’ll manage our paid acquisition strategy across platforms like Meta, LinkedIn, and Reddit, handling a six-figure monthly budget. Success in this role requires not only deep technical expertise in these platforms but also a comprehensive understanding of the broader digital ecosystem to fully leverage their potential. 

You'll own the roadmap for our paid social efforts, from strategy to execution, collaborating with cross-functional teams to deliver on ambitious growth targets.

Things you will do:

• Lead and manage paid social channels, building and executing a clear strategy for customer acquisition and revenue growth.
• Collaborate across teams, particularly with influencer marketing, measurement, creative, and operations, to ensure an integrated approach to paid marketing.
• Develop full-funnel strategies that encompass both demand creation and demand capture tactics.
• A resilient attitude toward uncertainty: you understand that once a campaign is launched, its success lies in the users’ hands—and tracking performance might take time.
• Strong problem-solving abilities: when faced with challenges, you proactively seek solutions, whether it’s talking to the right person, diving into documentation, or researching on your own.
• Excellent communication skills: you enjoy discussing your work, asking questions, and sharing your insights in open forums—like our all-hands meetings where anyone may present.
• A balance of strategic thinking and hands-on execution.

What you already bring to the table:

• 6+ years of experience in media buying and performance marketing, with a focus on paid social channels (e.g., Facebook Ads, LinkedIn Ads, YouTube, TikTok).
• Proven ability to manage six-figure budgets while delivering strong performance.
• Experience integrating influencer content into paid social strategies.
• Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement.
• Strong analytical skills, with the ability to interpret data, track performance, and communicate insights effectively.
• A creative mindset, driven by results but also the ability to think outside the box in crafting impactful campaigns.
• Solid understanding of digital measurement frameworks, including tagging, attribution, and incrementality.

Nice to Have:

• Experience with ad servers and trafficking campaigns.
• Hands-on experience in SaaS or B2B lead-generation environments, particularly within Sales or Marketing Technology sectors.