Senior Manager - Growth Marketing

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud.

SoundCloud is looking for a highly driven and detail-oriented Senior Manager, Growth Marketing focused on campaign development & execution, and data analysis & reporting to join our team. This team member will play a critical role in developing and executing strategies and programs to improve customer acquisition and engagement, with a targeted emphasis on growing monthly active users in key customer segments. Reporting to the Director of Growth Marketing, this individual will work closely with cross-functional partners, including Product Marketing, Lifecycle Marketing, Product Management, Analytics, and Data Engineering to ensure seamless program execution and drive measurable growth.

Key Responsibilities: 

• Develop and manage end-to-end marketing campaigns and programs focused on customer acquisition, engagement, and retention
• Conduct research to understand the most actionable and valuable customer segments, leveraging internal and external data resources
• Partner with Product and Data teams to identify user engagement opportunities throughout the customer lifecycle and create targeted campaigns, including both digital and in-person activations, to increase user interaction with the SoundCloud platform
• Identify and test new customer acquisition channels to broaden reach and improve conversion rates, such as college/university campus activations
• Manage project budgets as assigned, ensuring efficient resource utilization
• Proactively identify and mitigate potential risks associated with each program in development
• Collaborate on the development and implementation of key performance indicators (KPIs) to track project success
• Model projected impact/ROI of marketing campaigns and programs, incorporating data-driven assumptions based on internal data, external research, and industry benchmarks
• Generate insights from campaign data and develop recommendations for optimization, including campaign impact on customer acquisition, engagement, and retention

Experience and Background: 

• 5+ years of experience in marketing, with a proven track record of success in developing, managing, and executing strategic user growth initiatives
• Bachelor's degree in marketing, business, or a related field; MBA preferred
• Strong understanding of marketing principles, trends, and innovation, including brand management, market research, and campaign development across various channels (e.g., digital, social media, events and in-person activations)
• Demonstrated excellence in developing growth programs from ideation to impact modeling to implementation and reporting
• Analytical mindset with strong problem-solving skills and a passion for data-driven decision-making
• Strong communication, presentation, and interpersonal skills
• Strong understanding of marketing analytics, modeling, and reporting tools
• Excellent project management skills and the ability to collaborate cross-functionally in a fast-paced environment
• Preferred experience working in a SaaS, technology, or subscription-based business
• Familiarity with A/B testing, conversion rate optimization, and other experimentation methodologies
• Experience in campus activation, including brand ambassador programs, is a plus
• Strong passion for music, including knowledge of current/relevant industry trends

The salary range for this role is $120,000-140,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Stock Ownership Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office