Offer summary
Qualifications:
Experience in product marketing campaigns, preferably in utilities or technology sectors., Strong understanding of the utility industry and its regulatory landscape., Proven track record in delivering effective product content to support sales., Excellence in communication and presentation skills., Proficiency in digital marketing tools and analytics..
Key responsabilities:
- Develop engaging product collateral for diverse personas and buyer journeys.
- Execute product-centric webinars to enhance engagement with stakeholders.
- Drive product launch campaigns and create product-specific content.
- Tailor marketing materials to support sales and customer needs.
- Conduct competitor research and ongoing customer feedback analysis.