Email Marketing Specialist

We are an iGaming company that was founded more than 4 years ago by a group of passionate professionals, and today we are 1300+ people!

Due to the opening of a new project, we require an Email Marketing Specialist to play a key role in the launch, set-up, and management of emails.

Our advantages are IGaming, 10 brands, operations in Tier 1-3 countries, stability, the ability to implement and develop!

What experience is important for us:

• At least 3 years email marketing experience: Preferably in the online casino or sports betting industry
• Strong knowledge of email marketing tools: Experience with platforms such as Mailchimp, HubSpot, Salesforce Marketing Cloud.
• Experience in creating and optimising email campaigns: Including A/B testing and analysis of results.
• Knowledge of segmentation principles and how to set up triggered mailings: Ability to effectively manage a database.
• Knowledge of the technical aspects of email campaigns: Experience in setting up SPF, DKIM, DMARC to increase domain trust.
• Experience with analytics tools: Monitoring and optimising campaign performance.
• Excellent communication skills and attention to detail: Ability to work as part of a team and liaise with different departments.
• Creative and proactive: Ability to generate and implement ideas.
• English at upper-intermediate level and above: Ability to work with international clients and projects.

Your future tasks

• Design and implement email marketing strategies: Create campaigns to attract new users, retain customers and increase customer engagement.
• Creation and optimisation of newsletter templates: Develop promotions, triggered and automated messages, newsletters and sports betting campaigns.
• Set up and manage automated email campaigns: Segment mailing lists and set up trigger messages based on user behaviour.
• Analyse email campaign performance: Track key metrics (opens, clicks, conversions) and optimise strategies based on the data.
• A/B testing: Test different elements of email campaigns (subject lines, content, CTAs) to improve engagement and conversion rates.
• Customer database management: Segmenting, updating and managing data for accurate newsletter targeting.
• Liaise with designers and copywriters: Create engaging and effective content relevant to casino and betting topics.
• Monitor email marketing trends: Implementing best practice and advanced technology to improve strategies and processes.
• Ensure regulatory compliance: Ensure compliance with privacy and anti-spam regulations.
• Email technical support and maintenance: Configure SPF, DKIM and DMARC to improve domain trust and deliverability.
• Optimise and troubleshoot technical issues: Work with email deliverability, delivery analysis and bounce reports.
  
  

Why you should join us:

• We work remotely: Monday-Friday, from 10:00 to 19:00 (GMT+3) - and do not waste time on transportation.
• Work equipment - everything you need for your productivity and comfort.
• Paid vacation and sick leave - we care about your health and timely rest. We also give you a day off in honor of your birthday.
• Cool and creative gifts for holidays and events - we know how important it is to make our employees happy on special occasions.
• Competitive salary - your contribution will be appreciated.
• Participation in internal company events - exchange of experience between colleagues and improvement of your expertise.
• Freedom from micro-management and strict hierarchies - we make decisions quickly, and you can always ask any employee directly for advice.
• Referral program - create a team with us and get nice bonuses.
  100% guaranteed professional development and acquisition of new skills.
  
  As a team, we constantly strive to be the best among our competitors! We offer an energetic, progressive work environment in a profitable company. But we understand that our specialists and managers are an integral part of our success, and we are always ready to support their initiatives!

Join the best 🚀