Offer summary
Qualifications:
3-5+ years of Product Marketing experience in B2B healthcare or health technology, Experience in product branding, messaging, and positioning, Proven ability to build go-to-market strategies for SaaS products, Strong background in outbound marketing and campaign planning, Excellent written and verbal communication skills.
Key responsabilities:
- Collaborate on go-to-market strategy with the product and sales teams
- Lead product messaging, storytelling, and packaging
- Execute growth campaigns to elevate brand awareness and demand
- Conduct competitive analysis to identify differentiators and opportunities
- Develop product education and maintain market persona information