Digital Product Manager - Marketing

Position Summary:

We are seeking a dynamic and detail-oriented Product Manager to join our Product Management team and collaborate closely with the Marketing group. This role will focus on working with engineers and cross-functional teams to manage and optimize marketing platforms, such as Sitecore and Joomla, ensuring seamless integration and functionality across all marketing channels. The ideal candidate will have a strong understanding of both product management principles and marketing technology platforms.

Essential Job Functions:

• Collaborate with the marketing team to align product development with marketing goals and strategies.
• Manage the roadmap and product lifecycle for marketing-related platforms, such as Sitecore, Joomla, and other CMS or digital marketing tools.
• Work closely with engineers and development teams to ensure that marketing platforms are built, optimized, and maintained to meet business needs.
• Coordinate cross-functional teams to deliver projects on time and within scope.
• Act as the bridge between technical teams and marketing stakeholders to translate business needs into technical requirements.
• Monitor performance and conduct regular updates and enhancements on marketing platforms.
• Stay up-to-date with the latest trends in marketing technology to inform platform enhancements.
• Provide insights and recommendations for improving the customer experience through marketing technology solutions

Knowledge, Skills, Abilities:

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of experience in product management, marketing technology, or a related role.
• Hands-on experience with marketing platforms such as Sitecore, Joomla, or other CMS platforms.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication skills with the ability to translate business needs into technical specifications.
• Proven track record of working cross-functionally with marketing, engineering, and development teams.
• Analytical mindset with the ability to assess platform performance and identify areas for improvement.
• Preferred Qualifications:
• Experience in managing marketing platforms and ensuring their alignment with overall marketing strategy.
• Familiarity with additional marketing tools like HubSpot, Salesforce, or Google Analytics.
• Strong project management skills with experience in agile methodologies.

About Us:

At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: (Do Not Edit)

We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.

What We Offer:

We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all of our online programs.

• This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.