Digital Marketing Manager

Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!

This position is responsible for documenting, tracking, recording, and managing integrated digital marketing programs within a healthcare and/or professional services environment.

You will…

• Develop and implement web, SEO/SEM, email, and social media campaigns.
• Manage brand reputation across all digital channels to maintain consistent target audience messaging.
• Utilize strong analytical ability to evaluate end-to-end audience experience across multiple channels.
• Work cross-functionally with key stakeholders to develop digital marketing strategies, plans, and assets.
• Partner with IT in website maintenance; Sales in CRM and campaign requirements
• Work with agency partners to develop a formal style guide for digital marketing.
• Understand buyer personas and buyer journeys.
• Follow and enforce brand guidelines.
• Evaluate customer research, market conditions, and competitor data to ensure digital activities and messaging are driving business.
• Display a solid understanding of website analytics tools.
• Participate in other projects or duties as assigned.
• Occasional business travel may be required.

We are interested in speaking with individuals with the following…

• Bachelor's Degree in Marketing, Business, or related field required.
• Seven (7) plus years of experience in B2B (business-to-business) digital marketing experience leading and managing web development, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Salesforce and marketing automation experience required.
• Experience in HTML and WordPress preferred.
• Healthcare industry preferred.
• Marketo certification is a plus.
• Or an equivalent combination of education and/or experience
• Strong leadership and team management skills.
• Ability to inspire and guide team members to achieve results.
• In-depth knowledge of digital marketing channels, processes, and tools, particularly in ESPs.
• Proficient in analytics tools and platforms to measure and analyze campaign performance.
• Exceptional communication skills, both written and verbal.
• Strategic mindset and the ability to think creatively and analytically.
• Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Familiarity with website/email management tools such as WordPress, Google Analytics, Hubspot, Marketo, Braze, and Wrike are preferred.

Salary: $69,900-$94,400/Year

Modivcare’s positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the type of role, the number of roles, and the number of applications received.  We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings. 

We value our team members and realize the importance of benefits for you and your family.

Modivcare offers a comprehensive benefits package to include the following:

• Medical, Dental, and Vision insurance
• Employer Paid Basic Life Insurance and AD&D
• Voluntary Life Insurance (Employee/Spouse/Child)
• Health Care and Dependent Care Flexible Spending Accounts
• Pre-Tax and Post --Tax Commuter and Parking Benefits
• 401(k) Retirement Savings Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Short-Term and Long-Term Disability
• Tuition Reimbursement
• Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)

Modivcare is an Equal Opportunity Employer.

• EEO is The Law - click here for more information
• Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
• We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance, please reach out to us at hr.recruiting@modivcare.com