Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organisation (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.
The
Consumer Insights & Analytics Manager will help supporting PMI in LA region in achieving business results, by identifying opportunities and challenges within the portfolio, and translating them into actionable tasks on the short- and long-term period. This role needs to provide a strategic vision, with a clear understanding of priorities at global, regional, and cluster levels, having the chance of being part of the Insights strategy, aligned to the commercial plan, that will drive share of market and volume targets while building our brands' equity.
This is an essential role in
thinking ahead and creating strategic insights plans for our brands, looking for efficiency and optimal results for PMI. Will be leading the conventional tobacco category (CC) initiatives along the year (new launches, limited editions, etc), connecting the dots within the available info, monitoring CC category performance and initiative results, as well as actively providing feedback on current market situations, challenging the status quo.
This role should analyse and provide clear insights by leading primary and secondary sources of information:
trackers and
quantitative and qualitative ad-hoc research, combining tools such as Nielsen Retail Audit, brand health and equity analysis. This person will work with the Marketing Team to actively lead priority market research projects, from briefing to analysis, reporting & presenting results, for conventional cigarettes. Budget is also part of the responsibility.
This person is the main contact with agencies and business stakeholders.
You Will
- Explain the rationale behind every number, with the ability to transform complex data into actionable insights, asking open-ended questions to break down the problem and find its root cause before proposing possible solutions. Should understand both the macro vision and micro details
- Lead the GCTS, NCPT and BEA analysis in the main countries. It implies:
- Sample design management according to business needs
- Fieldwork setup and schedule country by country
- questionnaire management
- analysis and reporting
- Analyse Nielsen Retail Audit information, working closely with Finance and Strategy teams
- Lead the CC NPL tracker at a regional level. Be aware of every launch from PMI and competitors at a national and regional level, track it and give insights to the regional team. Work closely with the commercial marketing director
- Review and align market research needs from business partners. Effectively challenge if needed and negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers. Benefit the clusters by making ideas travel around the region
- Consolidate specific analysis on PMI and competitor brands. Ensure all research projects are delivering actionable insights which guide and influence marketing and/or executional strategy for the market
- Should lead the daily contact with the agencies, while negotiate contracts together with procurement.
Who we’re looking for?
- University –Bachelor or Advanced degree is preferred. Field: Administration, Marketing, Advertising, Communications, Sociology, Engineering, and others.
- 7+ years of experience in Market Research across both quantitative and qualitative methodologies, ad hoc and systematic
- Could be based in Mexico DF but we are open to other locations as we can work remotely
- Proven research project management experience
- Fluent spoken and written English is a must
- Be comfortable extracting insights from quantitative data, 'connecting the dots' across multiple data sources and making business recommendations.
- Comfortable working with Nielsen / retail data. Should know how to prepare and read a report. Should interact and analyse information.
- Highly collaborative individual with strong communication skills to make consumer insights relevant for different audiences in English
- Comfortable working independently / with little supervision.
What we offer
Our Success Depends On Our Amazing Employees Who Come To Work Here Every Single Day With a Sense Of Purpose And An Appetite For Progress! Join PMI And You Too Can
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: to deliver a smoke-free future!
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