Marketing Assistant - e-Commerce

Role Name: Marketing Assistant

Schedule:

• Part-time, flexible during client business hours (20 hours per week)
  

Client Timezone: NZT (New Zealand Time)

Client Overview

Join a thriving luxury e-commerce brand specializing in custom DIY window shutters. This innovative company has revolutionized the home decor industry by offering high-end, personalized window treatments through a cutting-edge online platform. With a strong focus on quality and customer satisfaction, the business is entering an exciting growth phase after 2.5 years of successful operations.

Job Description

As a Marketing Assistant, you’ll play a pivotal role in elevating the brand’s digital presence and engaging with a discerning clientele. This position offers a unique blend of creativity and strategy, allowing you to showcase your skills across various digital platforms. You’ll contribute to the growth of an innovative, design-focused business by creating compelling content, managing social media, and supporting email marketing initiatives. If you’re passionate about home decor and have a flair for digital marketing, this role provides an excellent opportunity to make a significant impact in a luxury e-commerce setting.

Responsibilities

• Craft engaging organic content for social media platforms, including eye-catching posts, reels, and accompanying copy
  
• Develop and maintain a content calendar to ensure consistent and strategic social media presence
  
• Assist in designing and implementing email marketing campaigns (EDMs) to nurture customer relationships
  
• Support the setup and optimization of marketing funnels and automation processes
  
• Contribute fresh, SEO-friendly content to the website (new page content & blogs), enhancing user experience and driving conversions
  
• Provide light design support using tools like Canva, maintaining brand consistency across all materials
  
• Collaborate closely with business owners to align all content with the luxury brand image and vision
  
• Analyze marketing performance metrics and suggest improvements to boost engagement and conversions
  
• Ad-hoc marketing tasks as needed

Requirements

• Proven experience in creating social media content, preferably for luxury or home decor brands
  
• Proficiency in social media management tools and content scheduling platforms
  
• Strong understanding of email marketing best practices and familiarity with automation tools
  
• Excellent writing skills with the ability to adapt tone for a high-end market
  
• Basic design skills and experience with user-friendly design tools like Canva
  
• Keen eye for detail and ability to maintain brand consistency across all marketing materials
  
• Self-motivated with strong time management skills for remote work
  
• Passion for home decor and ability to understand and communicate luxury product value
  
• Willingness to learn and adapt to new marketing trends and technologies
  
• Ability to work independently while collaborating effectively with a small, dynamic team