Job description

Our client is a Discount Variety Retailer with over 380 stores nationally. Their purpose is to help all Australians save money every day.

They are currently seeking a Digital Coordinator to collaborate closely with the marketing team, focusing on developing and enhancing their email and CRM programs and strategies.

Job Responsibilities:

Email Marketing Campaigns: Build, deploy, and report on email campaigns aligned with brand objectives and marketing goals.
Performance Analysis & Reporting: Track and report on key email performance metrics (open rates, click-through rates, etc.) and provide actionable insights to optimise future campaigns.
A/B Testing: Conduct A/B tests on email content, subject lines, and send times to continuously optimise email performance.
Acquisition & Retention: Monitor subscriber list track the health of the file minimise churn and identify opportunities for improvement in line with KPIs.
Flows & Automation: Use CRM tools to create trigger-based sends and automated workflows.
Segmentation & Personalisation: Utilise customer insights to build targeted segments and personalise email content to enhance customer engagement.
Collaboration: Work closely with the broader marketing team, to ensure alignment and consistency in messaging and sign-off approvals.
Compliance: Ensure all email marketing practices comply with relevant data privacy laws, regulations, and overall eDM best practice
Escalate operational or technical issues where the customer experience is affected.

Requirements

2 years' experience in email marketing, preferably in the retail or FMCG industry.
Proficient in email/CRM platforms, particularly Klaviyo.
Experience with A/B testing, analytics tools, and performance reporting to provide insights and optimisation recommendations.
Ability to use data for audience segmentation and optimise communication strategies.
Capable of prioritising tasks and adapting to changes in a fast-paced environment.
Strong attention to detail in creating engaging, mobile-optimised content.
Excellent written and verbal communication skills, with the ability to collaborate across departments (design, marketing, legal, etc.).
Marketing/Digital qualification.
Basic knowledge of HTML for template customisation.

Benefits