Digital Coordinator (Email Marketing)

Our client is a Discount Variety Retailer with over 380 stores nationally. Their purpose is to help all Australians save money every day.

They are currently seeking a Digital Coordinator to collaborate closely with the marketing team, focusing on developing and enhancing their email and CRM programs and strategies.

Job Responsibilities:

• Email Marketing Campaigns: Build, deploy, and report on email campaigns aligned with brand objectives and marketing goals.
• Performance Analysis & Reporting: Track and report on key email performance metrics (open rates, click-through rates, etc.) and provide actionable insights to optimise future campaigns.
• A/B Testing: Conduct A/B tests on email content, subject lines, and send times to continuously optimise email performance.
• Acquisition & Retention: Monitor subscriber list track the health of the file minimise churn and identify opportunities for improvement in line with KPIs.
• Flows & Automation: Use CRM tools to create trigger-based sends and automated workflows.
• Segmentation & Personalisation: Utilise customer insights to build targeted segments and personalise email content to enhance customer engagement.
• Collaboration: Work closely with the broader marketing team, to ensure alignment and consistency in messaging and sign-off approvals.
• Compliance: Ensure all email marketing practices comply with relevant data privacy laws, regulations, and overall eDM best practice
• Escalate operational or technical issues where the customer experience is affected.

Requirements

• 2 years' experience in email marketing, preferably in the retail or FMCG industry.
• Proficient in email/CRM platforms, particularly Klaviyo.
• Experience with A/B testing, analytics tools, and performance reporting to provide insights and optimisation recommendations.
• Ability to use data for audience segmentation and optimise communication strategies.
• Capable of prioritising tasks and adapting to changes in a fast-paced environment.
• Strong attention to detail in creating engaging, mobile-optimised content.
• Excellent written and verbal communication skills, with the ability to collaborate across departments (design, marketing, legal, etc.).
• Marketing/Digital qualification.
• Basic knowledge of HTML for template customisation.

Benefits

• ​Permanent work-from-home set-up
• Dayshift (Australian business hours)
• Full-time job
• HMO
• Paid leave
• Christmas Bonus equivalent to 1 month's wage (pro-rata)