Channel Analytics Senior Digital Marketing Analyst - Remote | WFH

Senior Digital Marketing Analyst, Channel Analytics - Remote | WFH

Job Overview

Join our dynamic Analytics & Insights (A&I) team, where we leverage data to drive strategic innovation and empower decision-making across our organization. We are committed to fostering an environment that thrives on problem-solving and diverse perspectives, aiming to deliver exceptional outcomes for our business.

Key Responsibilities

• Conduct in-depth analyses of digital marketing performance and provide actionable insights.
• Collaborate effectively with various marketing channel teams to enhance campaign strategies and web/app performance.
• Develop and maintain comprehensive dashboards to track key performance metrics, promoting a culture of self-service analytics.
• Present vital findings and insights to senior leadership, contributing to strategic business decisions.
• Ensure proper campaign tagging and attribution across all digital platforms.
• Engage in cross-channel analyses that connect digital performance with overarching business objectives.
• Participate in discussions regarding market trends and insights within omni-channel settings.
  
  

Required Skills

• Proficient in Adobe Analytics, with a solid understanding of evaluating digital marketing effectiveness.
• Adept in utilizing SQL and familiar with cloud-based databases.
• Knowledge of HTML for web analytics tagging and decoding.
• Strong analytical skills with a capacity for data storytelling.
• Excellent communication abilities for effective stakeholder engagement.
• Ability to thrive in a fast-paced, deadline-oriented environment.
  
  

Qualifications

• A bachelor’s degree in a relevant field such as Business, Technology, Data Science, or a related discipline is preferred.
• 3 to 6 years of experience in digital, marketing, or media analytics.
• Demonstrated experience using Adobe Analytics and interpreting various digital marketing metrics.
  
  

Career Growth Opportunities

We prioritize the professional development of our team members, offering extensive training and opportunities to grow within the organization. You will work closely with business leadership, gaining insights that can significantly enhance your career trajectory.

Company Culture And Values

Our organization is dedicated to reinventing the travel and tourism industry, particularly in the ski sector, while placing analytics at the heart of our business strategy. We promote a culture that embraces innovation, collaboration, and diversity, ensuring that every voice is heard and valued.

Compensation And Benefits

• Budgeted salary range: \(74,100 - \)96,465, plus an annual bonus, adjusted based on experience.
• Full-Time, Year-Round position with potential weekend work during peak seasons.
• Hybrid work model available, with specific requirements based on your location.
• Ski/Mountain Perks: Free employee passes, discounts for friends and family, and complimentary ski lessons.
• Additional benefits include 401(k) Retirement Plan, Employee Assistance Program, and health insurance options.
  
  

Networking And Professional Opportunities

This position offers unique opportunities to collaborate with industry leaders and enhance your professional network, positioning you for future success within the analytics and digital marketing landscape.

Employment Type: Full-Time