Your day to day
Responsible for the development, implementation, maintenance and administration of hotel-leveland program-specific reporting and analysis for IHG Field Marketing Services, including execution of reporting needs, data gathering, distribution, analysis and strategic recommendations for internal and external stakeholders.
- Identify and document KPIs for each Field Marketing Service including but not limited to website performance, paid media, search engine optimization, social media and overarching hotel performance.
- Manage and execute extraction of data from various sources and systems. Design, build, distribute reports for hotel meetings, impact reporting and various leadership requirements.
- Review data for accuracy and troubleshoot any errors in reporting, extracting, and warehousing of data; make recommendations and/or initiate correction procedures.
- Design, produce, review and distribute key hotel-, service-specific reports and analysis, as well as ad-hoc reports as requested. Ensure reports are produced in an accurate and timely manner, and closely review all information for accuracy prior to distribution.
- Develop and implement automated reporting and tools.
- Perform hands-on analyses on large volumes of hotel-level participation & performance data.
- Provide training and education to Field Marketing team and other internal partners on reporting structures and data analysis.
- Develop and implement Field Marketing Services Impact Reports and contribute to program’s overarching value proposition for new business development and internal/leadership presentations.
- Maintain and optimize Field Marketing Services program and hotel participation data and manage distribution to various internal teams/systems.
- Actively participate in the development of new services and initiatives to proactively identify supporting data, analysis, trending and reporting and requirements.
- Produce and present executive program impact data and participation summaries for various meetings and presentations to internal & external stakeholders.
- Act as primary reporting liaison for various teams within assigned function, ensuring data integrity and system interface of related programs and reporting tools.
- Align with Global Field Marketing Services teams as appropriate.
What We Need From You
- Bachelor’s degree in Business, Hospitality, Marketing Analytics or related fields, or an equivalent combination of education and work-related experience.
- 5-7 years of progressive work-related experience emphasizing hospitality marketing and analytics.
- To be considered for this position, candidates must possess prior experience in hospitality or hotel marketing teams.
- Demonstrated technical aptitude with various computer systems and data including MS Office (Excel and Access), Tableau, Adobe Analytics and SalesForce (or comparable platforms). Advanced Excel skills are a requirement including the use of macros to streamline report-publishing process.
- Demonstrated knowledge of hotel commercial performance and digital performance analysis.
- Demonstrated experience in a decision-support and data warehousing environment.
- Demonstrated project management experience in organizing, planning and executing large-scale projects.
- Demonstrated understanding of business analysis processes and ability to provide strategic insights based on data.
- Demonstrates clear, concise, and effective communication and presentation skills, including the ability to develop impactful data visualizations, present information to various internal and external audiences, and gain buy-in by storytelling through data.
- Demonstrated ability to manage multiple projects simultaneously and efficiently, and to perform concurrent tasks that require technical and functional competence
Location: Remote
The salary range for this role is $58,834 to $119,500. This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
