Senior Content Marketing Manager

About Buynomics: 

At Buynomics, we transform how companies understand their customers through our groundbreaking Virtual Customer technology. By leveraging large-scale simulation technologies, we predict purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions. Our mission is to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions including pricing, product offers, and promotions. Join us and be a part of the next-generation SaaS company in pricing and product optimization.

What you'll do:

We are looking for an experienced Content Marketing Manager to lead our content strategy and execution. The ideal candidate will have at least 5 years of relevant experience, preferably in a B2B SaaS environment. They should excel at engaging prospects through compelling written content and visual communication. This role requires a creative thinker with excellent analytical skills who can develop and execute content strategies that drive traffic, engagement, and conversions.

Key Responsibilities:

Content Strategy & Development:

• Develop and execute a comprehensive content marketing strategy aligned with Buynomics’ goals and target audience.
• Create and manage a content calendar, ensuring timely production and distribution of high-quality content.
• Produce a variety of content types including blog posts, whitepapers, case studies, videos, webinars, and social media updates.
• Optimize content for SEO to increase organic search visibility and drive traffic.

Channel Management & Expansion:

• Identify and expand into new content channels to increase reach and engagement.
• Manage existing content and make data-driven recommendations for improvements.
• Ensure all content aligns with Buynomics’ brand voice and messaging.

Collaboration & Coordination:

• Work closely with the marketing and business development teams to align content
• initiatives with broader marketing and sales strategies.
• Collaborate with founders and subject matter experts to develop authoritative and engaging content.
• Coordinate with external vendors and freelancers as needed.

Performance Tracking & Reporting:

• Monitor and analyze content performance using analytics tools.
• Report on key metrics and provide insights to inform future content strategies.
• Continuously refine content tactics based on performance data and industry trends.

What you'll need:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, preferably in a B2B SaaS environment.
• Demonstrated experience with enterprise customers would be a plus.
• Proven expertise in various content formats (written, video, etc.) and SEO best practices.
• Hands-on experience with content marketing and SEO tools, HubSpot would be a big plus
• Strong PR skills and experience managing media relations.
• Excellent strategic, analytical, and project management skills.
• Creative mindset with a proactive and results-driven approach.
• English native speaker / Bilingual (C2)

What we offer:

• An international and diverse work environment
• Remote work model with offices located in Cologne / Barcelona
• Opportunities to develop your skills with our employee development & education budget
• Local language lessons (German/Spanish according to location)
• Health & Fitness Benefits 

Buynomics is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.