Location(s):
United States of America
City/Cities:
Remote
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
October 24, 2024
Shift:
Job Description Summary:
The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers and will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for these partners. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer strategies throughout the year.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset and exceptional project management skills.
RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION:
- Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conducting customer marketing stewardship reviews.
- Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
- Develop long-term customer partnerships with ownership of senior level marketing relationships.
- Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS:
- Present “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories.
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
QUALIFICATION & REQUIREMENTS:
- Minimum Education Required: Bachelor’s degree in Marketing/Business or equivalent education.
- 5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
- Advanced Strategic Thinking & Application
- Insights/Inspiration to Action
- Category Innovation
- Digital Ecosystem
- CBP/Long Range Indispensable Value
- Effective Storytelling
- Agency Management
- Media Planning, preferred but not Required
- Demonstrated personal leadership skills and ability to influence
Location: Remote in US, Preference to Central and East Regions
Travel: Approximately 25-50%
Skills:
Account Management, Business Development, Business Insights, Communication, Cross-Functional Teamwork, Decision Making, Influencing, Joint Business Planning, Leadership, Marketing, Marketing Strategies, Negotiation, Pitch Presentations, Results-Oriented, Storytelling
Pay Range:
$153,000 - $175,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
