Junior China Marketing Manager

Job Title: Junior China Marketing Manager

Location: Remote/Hybrid working available

Reporting To: Head of Tmall Trading and Marketing

Who we are

At Monica Vinader, we’re on a mission to prove that buying better, wearing longer and doing better don’t have to be mutually exclusive. From our commitment to making the most sustainable jewellery we can using precious materials, to the timeless style and endless versatility of our pieces, we are driven to making everyday fine jewellery accessible and affordable.

And don’t just take our word for it, we are proud to be recognised in the industry through our recent awards, proving we are leading the way in sustainable jewellery:

●        Ethical/Sustainable Jewellery Business of the Year 2021 & 2023, Retail Jeweller

●        Jewellery Brand of the Year 2023, Retail Jeweller

●        Queen's Award for Enterprise: Sustainable Development 2022

●        Responsible Luxury Business of the Year 2023 & 2022, Positive Luxury

We are digital first, omni-channel, customer obsessed, female led and inclusive, focused on creating meaningful relationships with our community, who we owe our success to. We are looking for someone special to join our team to help us make luxury something we can all enjoy everyday.

Where we need your help

We have all the makings of an iconic brand - beautiful products that are timeless and designed to last, service that exceeds our customers expectations, a passionate founder that cares deeply about doing what is right and a loyal and growing community who advocate for us.

This role is an exciting opportunity for a creative, commercial and forward thinking Mandarin-speaking marketing manager to join our fast paced, energetic business. You will be supporting marketing for China with a focus on social media, working closely with our China digital agencies and content creators. You will be overseeing social media planning, content creation and social paid media, utilising social as a channel to increase brand visibility and drive Ecommerce business success.

What you’ll do

Lead China social marketing: 

●        Work with a social media agency to lead social strategy and content development to present the Monica Vinader brand across various CN social channels, including RED, Wechat and Weibo.

●        Track and analyse social media metrics to evaluate the success of campaigns and content direction strategies.

●        Manage the content calendar, ensuring timely delivery of posts.

●        Monitor social media trends and incorporate relevant topics into content.

●        Local content creation - brainstorm, create and manage content projects based on seasonal, NPD and local market needs. Manage briefing process for assets required for CN social channels and project management with external agencies or content creators.

●        Manage social paid media budget. Work with a paid media agency to track paid media performance.

Use data-driven insights to optimise content and paid investment to support Ecommerce growth.

●        Manage all brand visual touch points across social and Ecommerce platforms to ensure brand authenticity and consistency.

●        Liaise with the global social team on global/local market insights, align on content strategy and brand presence in the local market.

●        Propose local digital communication solutions to support business needs. Contribute to targeting and audience discussions and creative idea generations.Collect and analyse consumer / market insights and competitor activities in order to make informed recommendations for strategy planning.

●        Working closely with the PR manager to drive influencer content and outreach, constantly look for new influencers to partner with. 

●        Working closely with the Head of Trading and Marketing to work on new projects as the brand grows, e.g. offline events, new collection launches , etc.

What you’ll bring

●        Must be native speakers of Chinese and fluent in English (written and spoken).

●        Experience in social media management with a focus on the jewellery, fashion or beauty industry.

●        A genuine passion and deep understanding of the fashion industry, knowledge of industry trends and audience preferences.

●        Experience in graphic design and video editing is a plus.

●        Proactive, up-to-date with China social trends, influencer landscape and content themes.

●        Ability to balance between a robust analytical capability and an interest in the creative process.

●        Excellent communication and interpersonal skills. You are a people-person who thrives when collaborating with different teams/people.

●        Ability to work independently and as part of a team in a fast-paced environment.

●        Adept at managing multiple priorities and with meticulous attention to detail. 

●        A genuine interest in jewellery and fashion. An ambition to grow Monica Vinader to become a market-leading brand in China. 

●        The ability to work in an ambiguous environment, where the answer is not always obvious, and the right questions need to be asked.

To be successful at Monica Vinader...

●        You are a doer

●        You’re a team player

●        You’re humble

●        You are honest, straightforward and transparent

●        You are a good teacher/mentor (approachable and accessible)

●        You want to get your hands dirty

●        You solve problems

●        You are resilient

●        You are flexible

●        You are entrepreneurial, smart, and passionate

●        If you don't know something, you say so. Then go figure it out quickly

●        You love working in a creative environment

●        You have a sense of humour

●        You are an insatiable learner

Travel Requirements

Travel to our Norfolk / London office may be required.

Our Aims and Values

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

Customer Obsessed

Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

Fast Paced

We are passionate about what we do, and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

Monica Vinader as a global business makes the following inclusive culture pledge:
Our jewellery is for everyone and so is our community. Together, we will continue to implement sustainable changes to ensure that career opportunities and progression are open to all. We commit to celebrating the diverse voices of our employees, partners, and the customers we serve.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.