About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress. We’re invested in providing the flexibility you need to thrive and deliver lasting impact. Apply now to continue digitally connecting the world and shaping the future.
The Role
We are seeking a dynamic Director of Campaign Strategy to lead our marketing efforts in developing and executing innovative campaign strategies that drive awareness, engagement, and sales impact. The ideal candidate will possess a strong blend of analytical skills, strategic vision, organization aptitude and leadership capabilities to guide a team of marketing professionals in delivering impactful campaigns across multiple channels. This leader spends time aligning to segment and product marketing leaders to deliver on commitments aligned to our priorities.
Location
This is a remote position open to candidates located anywhere in the U.S.
The Main Responsibilities
- Strategic Planning: Develop and implement comprehensive campaign strategies that align with the organization’s goals and target audience. Utilize corporate strategy guidance and data analysis to inform decisions.
- Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation.
- Cross-Channel Campaign Development: Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising, ensuring a cohesive brand message.
- Performance Analysis: Monitor and analyze campaign performance metrics, providing regular reports to senior management and making data-driven recommendations for optimization.
- Budget Management: Manage campaign budgets effectively, ensuring resources are allocated efficiently to maximize ROI across all marketing initiatives.
- Paid Media Management: Develop and optimize paid media strategies across platforms to maximize reach and ROI. Analyze performance data to make informed adjustments to campaigns.
- Email Marketing Strategy: Lead the strategy and execution of email marketing campaigns, ensuring targeted messaging and segmentation to enhance engagement and conversion rates. Monitor key performance metrics and refine approaches based on results.
- Collaboration: Work closely with product marketing, content and creative, campaign captains and orchestration to create a strategy that aligns to our joint priorities.
- Trend Analysis: Stay up-to-date with industry trends, emerging technologies, and best practices to continually enhance campaign effectiveness.
- Stakeholder Engagement: Present campaign strategies and performance updates to stakeholders, gathering feedback and adjusting strategies as necessary.
What We Look For in a Candidate
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
- 10+ years of experience in marketing, with at least 3 years in a leadership role focused on campaign strategy.
- Proven track record of developing and executing successful marketing campaigns across various channels, particularly in paid media and email marketing.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, with a collaborative approach to teamwork.
- Proficiency in marketing tools and platforms, including CRM systems, analytics software, and project management tools.
- Ability to thrive in a fast paced, rapidly changing environment.
- Comfort speaking to executives
Compensation
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The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.
Location Based Pay Ranges
$128,310 - $171,080 in these states: AR ID KY LA ME MS NE SC SD
$135,060 - $180,080 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY
$141,820 - $189,090 in these states: CO HI MI MN NC NH NV OR RI
$148,570 - $198,090 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.
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Legal Statements
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Requisition #: 335505
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
